SVP, Creative Director - Kids (Under Armour)

About Us

 

 

Centric Brands is a leading lifestyle brand collective that designs, sources, markets and sells high quality products in multiple segments, including women’s, men’s and kid’s apparel, accessories, entertainment and beauty. Centric Brands is focused on our customers and our brands that will drive the company’s future growth. We are defined by innovation as we seize new opportunities and thrive in an environment informed by creativity and thinking that is both analytical and outside the box. Centric Brands reflects a team built on respect, for others and for the hard work it takes to achieve our goals and build our bright future together.

Specific Responsibilities Would Include

Centric Brands is seeking a visionary Creative Director to lead product innovation and creative direction for its Under Armour Kids Division. This role will shape the creative strategy, drive trend-forward design, identify white space opportunities, and elevate brand storytelling through collaboration and innovation. The ideal candidate is a strategic thinker and creative leader who thrives in a fast-paced, highly collaborative environment. They will partner closely with design teams, brand leads, and divisional leadership to ensure creative excellence and alignment with business goals.

Key Responsibilities

Creative Direction & Product Innovation

-Define and lead the creative vision across Under Armour Kids Division.-Drive product innovation through trend research, customer insights, and competitive analysis.-Inspire and guide design teams to deliver compelling, brand-right collections that resonate with the customer.

Cross-Functional Collaboration

- Collaborate with design, merchandising, marketing, and brand teams to ensure cohesive execution of creative strategies.- Align with each brand’s product process calendar to ensure timely and strategic creative input.- Partner with divisional leadership to support brand growth and differentiation.

Trend Research & White Space Identification

- Conduct ongoing research into kids’ fashion, lifestyle, and cultural trends.- Identify white space opportunities tailored to each brand’s unique positioning and customer base.- Curate and share seasonal trend reports and visual inspiration across teams.

Visual Merchandising & Photo Collection

- Collect and analyze shopping photos across divisions to inform design and merchandising strategies.- Maintain a visual library of competitive and aspirational brand imagery to support creative development.

Marketing Elevation & AI Integration

- Collaborate with marketing teams and licensors to elevate brand storytelling through compelling visuals, campaigns, and co-branded initiatives.- Ensure creative alignment with licensor brand guidelines while driving innovation and differentiation within the Kids Division.- Partner on marketing strategies that support licensed product launches, retail activations, and digital engagement.- Explore and implement AI tools to enhance creative workflows, trend forecasting, and customer engagement.

Our Best Fit Candidate Would Have

-10+ years of experience in creative leadership roles within kids’ fashion, sportswear or performance.-Proven track record of driving product innovation and brand elevation.-Deep understanding of design processes, trend forecasting, and customer behavior in the kids’ market.-Strong communication and collaboration skills across all levels of an organization.-Experience working with AI tools in creative or marketing contexts is a plus.

 

In return, we provide an industry-competitive salary, along with a comprehensive benefits plan (medical, dental, vision) that includes a matching 401 (k), Summer Fridays, generous PTO, merchandise discounts, excellent career development opportunities, and a work environment that reflects our industry leadership. Our social impact program, Centric Cares, focuses on volunteerism to make a difference in communities we live and work in and our D&I committee is shaping the future of diversity, equity and inclusion at Centric Brands though workshops, resources and inspiring conversation. 

 

Salary Range: $225,000-$300,000

 

At Centric Brands, we believe our people are our greatest asset, and we seek to structure competitive compensation offers to ensure that we are able to attract and retain the best talent.  Our job postings include an annual base salary range at the time of employment.  The stated base salary range represents our good faith estimate as to what candidates are likely to expect, and we tailor our offers within the range based on several factors, including the selected candidate's educational and professional experience, industry knowledge, location, technical and communication skills, and other factors that may prove relevant during the selection process.  Base salary is a part of a total compensation package, which, depending on the position, may also include commission earnings, annual bonus and other Centric Brands sponsored benefit programs. 

 

Be part of our growing community by getting involved with groups, teams and initiatives like Be Green, Be Giving, and Be Celebrated.

 

Centric Brands is an Equal Opportunity Employer

 

#LI-Hybrid

#LI-CP1

 

Please note that Centric Brands will only reach out to interview, make an offer of employment or conduct onboarding activities for candidates who have applied through our careers site. When interviewing for a position, the candidate experience will include live interaction, such as a video conference or telephone call, with a Recruiter and/or company employee(s). We will never ask for any money or payments from applicants at any point in the recruitment process. Be aware of suspicious recruitment activity. If you think you are a victim of an employment scam, you may contact your local law enforcement agency and/or visit the Federal Trade Commission website here: https://consumer.ftc.gov/articles/job-scams.