Sales Senior District Leader - Traditional Trade (Erzurum)

Overview

We are looking for a Sales Senior District Leader - Traditional Trade based in Erzurum who will be responsible for achieving volume, revenue and execution excellence objectives in line with traditional trade channel and subchannel strategies for beverages and snacks categories within specifically assigned mega city districts through commercial planning, POS relationship management and execution excellence via field force management under distributor operations.

This role will be merging the responsibilities of two single category (Foods or Beverages) and will manage both snacks and beverages distributors as well as operations executives, route supervisors and sales representatives under distributor payroll.

Responsibilities

 

 

Sales & Execution

• Deliver monthly, quarterly, and annual sales volume and revenue targets across assigned snacks and beverage categories.
• Monitor and analyze sales performance versus plan within the assigned region and translate findings into actionable improvement plans.
• Review forecasts regularly and adjust projections based on market dynamics and business performance.
• Achieve category-specific market share targets within the designated territory.
• Drive Traditional Trade execution KPIs, including route compliance, hit rate, and assortment/variety targets.
• Ensure achievement of Hero SKU distribution and new product launch targets.
• Maximize in-store execution excellence by improving shelf visibility, cooler execution, stock availability, and share of display versus competitors.
• Plan, manage, and execute promotional activities and budgets in line with Retailer Value Offers, segment strategies, profitability objectives, and execution standards.
• Conduct regular field visits to build strong customer relationships, identify growth opportunities, and improve store-level execution.
• Develop a deep understanding of customer decision-making processes and leverage insights to drive mutually beneficial business outcomes.
• Monitor competitor activities and market developments, identifying risks and opportunities to strengthen business performance.
• Collaborate with customers to create win-win solutions that support commercial objectives and long-term partnerships.

 

Distributor Management

• Manage distributor relationships and ensure operational excellence across distributor operations.
• Set monthly distributor targets and monitor performance against agreed objectives.
• Ensure accurate distributor-level forecasting and maintain optimal inventory levels based on commercial plans and demand forecasts.
• Review distributor profitability and collaborate with Operations Executives to optimize distributor P&L performance.
• Identify performance gaps and implement corrective action plans when required.
• Monitor distributor credit limits and take appropriate actions to mitigate financial and operational risks.
• Develop contingency and succession plans by identifying potential backup distributors for existing territories.
• Lead and coordinate distributor transition and change management activities when required, ensuring business continuity and minimal disruption.
• Partner closely with Operations Executives to drive forecasting accuracy, stock optimization, operational efficiency, and sustainable distributor growth.

 

 

Qualifications

 

 

• Minimum 5 years experience in distributor and front line sales team management
• Executional and operational excellence oriented.
• Good command of Windows applications.
• Understands & manages key business drivers
• Strategic thinking skills
• Know how on key financial concepts (mainly P&L and cash flow)
• Selling capability, negotiations, result orientation.
• Excellent communication and relationship building skills.
• Ability to cope with a multitask environment.
• Driver License ( B )
• Leading professionals and people managers
• Ability to manage large teams
• Ability to build a cohesive and a sustainable high performer team
• Demonstrating Transformational & Inspirational Leadership skills
• Embracing challenges and risks, demonstrates resiliency
• Strong inter-personal skills
• Acting as a talent developer
• Embodies trust & integrity