Manager, ECM Operations

Job Description

The eCom & Customer Marketing Ops team is charged to elevate retail & customer marketing activation and serve as strategic business advisors to the brands within a business unit, and the Manager, ECM Ops – BU Partnership plays an integral role in achieving the ambition. This role partners with multiple brand teams to plan, create and execute retail media, customer marketing and a digital shelf to advance commercial outcomes, and drive sales.  The role will touch all parts of the planning & execution life-cycle, from annual planning to monthly business reporting, evergreen digital shelf/stores, and campaign activation. The strongest candidates will possess learning mindset, collaborative mindset, creative and/or media experience and a bias towards action.

Essential Functions & Responsibilities

PARTNERSHIP

• Serve as an extension of the business unit team, building relationships with brand partners through established routines and day-to-day collaboration to understand business priorities, risks, and plans, and translate relevant updates to ECM teams.
• Prepare materials for monthly business unit share-outs by consolidating inputs from multiple ECM teams and data sources into clear, action-oriented updates for business unit stakeholders.

PERFORMANCE

• Partner with the Business Development Senior Manager to prepare monthly eCommerce performance reporting, highlighting key drivers, drags, and implications for the business.

SALES EXECUTION

• Develop sales materials that support customer marketing and retail media initiatives in partnership with BU Sales Strategy.
• Partner with Sales Operations and Business Unit Sales Strategy teams to brief and help commercialize new in-store merchandising vehicles.

MARKETING AT RETAIL

• Connect brand marketing activity to retail execution, managing retail extensions, activations and sales communications.
• Manage timelines, feasibility, and delivery requirements for retail programs, advising brand teams on end-to-end timing and ensuring on-time execution.
• Consolidate, review, and provide input on tactical media plans across customers and programs
• Execute non-customer specific commerce media programs (3P)
• Reinforce and uphold creative standards in all retail executions, across customer teams.
• Partner with the digital shelf team at the right points in the planning process to support a fully integrated eCommerce strategy.
• Develop retail briefs and provide creative oversight in partnership with the Commerce Creative AOR and Brand Communications Director, including guidance through execution and production.

Expected Experience & Required Skills

• Experience developing strategies in eCommerce, customer marketing, retail media, or a related creative or commercial field, preferably within the CPG industry.
• Familiarity with common eCommerce, retail media, and digital performance KPIs.
• Data fluency, with experience working with performance, budget, or planning data to identify insights and inform decisions.
• Demonstrated learning agility, with the ability to absorb new concepts quickly and apply new information effectively.
• Proven ability to tell stories with data, visualizing key points and translating complex information into clear reporting and practical recommendations.
• Strong project management skills in a matrixed organization, including the ability to break large initiatives into actionable steps, manage multiple stakeholders, and a broad range of initiatives.
• High attention to detail and strong standards for accuracy across planning, reporting, and executional outputs.
• Excellent written and verbal communication skills, with the ability to explain complex or unfamiliar concepts clearly and effectively.
• Ability to navigate a complex matrix organization and work effectively across cross-functional teams.
• Experience evaluating or shaping creative work for marketing, retail, or advertising programs is preferred.

Work Environment & Schedule:

This position is considered a hybrid role with 3 days in the Chicago office, Normal office environment with limited travel or visits to external locations; offices are open workspaces. Additionally, this role requires ability to work a salaried, exempt schedule to best execute against customer and internal expectations

Physical Requirements 

Physical demands include but not limited to

• Operate a computer and view screens for ~100% of work schedule

Our Total Rewards philosophy is to provide a meaningful and flexible spectrum of programs that equitably support our diverse workforce and their families and complement Kraft Heinz’ strategy and values.

New Hire Base Salary Range:

$104,200.00 - $130,200.00

Bonus: This position is eligible for a performance-based bonus as provided by the plan terms and governing documents.

The compensation offered will take into account internal equity and may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors

Benefits: Coverage for employees (and their eligible dependents) through affordable access to healthcare, protection, and saving for the future, we offer plans tailored to meet you and your family’s needs. Coverage for benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.

Wellbeing: We offer events, resources, and learning opportunities that inspire a physical, social, emotional, and financial well-being lifestyle for our employees and their families.

You’ll be able to participate in a variety of benefits and wellbeing programs that may vary by role, country, region, union status, and other employment status factors, for example:

• Physical - Medical, Prescription Drug, Dental, Vision, Screenings/Assessments

• Social - Paid Time Off, Company Holidays, Leave of Absence, Flexible Work Arrangements, Recognition, Training

• Emotional – Employee Assistance Program , Wellbeing Programs, Family Support Programs

• Financial – 401k, Life, Accidental Death & Dismemberment, Disability

Location(s)

Chicago/Aon Center

Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes. In order to ensure reasonable accommodation for protected individuals, applicants that require accommodation in the job application process may contact [email protected] for assistance.