PPC (Paid Search) Coordinator

Job Description

Just imagine helping more people discover LEGO® play through meaningful search experiences. Then make it real.

Please note: This role is located in our Copehagen HUB and we do not support relocation.

About the role

As our PPC Coordinator, you'll support the performance of paid search activities across global markets while helping uncover new opportunities across the search marketing funnel. You'll work across campaign development, launch, monitoring, reporting, and ongoing optimization on Google and Bing platforms. Partnering with channel leads, specialists, and digital insights teams, you'll contribute to ecommerce growth, retail performance, and audience-first brand experiences. It's an opportunity to join a growing team and help shape the LEGO® brand's approach to paid search on a global scale.

Required Qualifications

• Hands-on experience with paid search marketing, including keyword strategy, remarketing, automation, and shopping campaigns
• Experience using paid search advertising platforms such as Google Ads and Bing Ads
• Experience with bid management platforms such as SA360, Skai, Marin, or Adobe Advertising Cloud
• Strong presentation and communication skills
• Ability to work independently while collaborating effectively with others
• Strong problem-solving skills and a team-focused approach

Preferred Qualifications

• Experience with dashboarding and visualization tools such as Tableau, Datorama, Looker Studio, or Power BI
• Experience supporting global campaigns and localization practices
• Multilingual capabilities, including French, German, Spanish, or other languages
• Ability to work effectively across global and cross-cultural environments

What you'll build

• Support business goals through effective PPC campaign delivery
• Launch and optimize paid search, display, and shopping campaigns
• Help drive sales growth and performance improvements across global markets
• Identify and implement opportunities to improve campaign performance
• Promote search marketing best practices across activities and markets
• Deliver clear reporting and insights that support informed decisions

If you've worked in a role where you managed PPC campaigns across multiple markets, monitored profitability and sales performance, and turned analytics into actionable recommendations, you'll feel at home here. What matters most is your ability to combine strong platform knowledge with clear communication, collaboration, and thoughtful problem-solving.

Life on the team

You'll be part of Global Media Activation within the LEGO Group. The team focuses on strengthening the brand's own ecosystem through digital marketing, ecommerce, and audience-first experiences. We work in a busy digital environment, sharing ideas, learning from one another, and shaping how paid search evolves across the business. Our hybrid rhythm includes three days in the office and two days working from home.

What success looks like

Success in this role means consistently improving PPC performance, identifying growth opportunities, and delivering high-quality global search campaigns. You'll build confidence across campaign execution, and reporting while helping teams achieve commercial objectives. You'll work closely with retail teams and performance teams, ensuring search activity supports broader business goals and continues to evolve through data-driven improvements.

#LI-SG2

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.