Channel Performance & Operations Manager

JOB SUMMARY:

The Channel Performance & Operations Manager, will support performance, execution, and operational effectiveness across Choice Hotels’ third-party distribution channels. This role is responsible for monitoring channel performance, coordinating tactical initiatives, identifying optimization opportunities, and partnering across the organization to support revenue, channel mix, content quality, operational consistency, and franchisee value. The ideal candidate is an analytical, detail-oriented operator who can translate data, partner insights, and market trends into clear recommendations and practical action plans. This position works closely with teams across Revenue Management, Commercial Performance, Digital, Operations, Technology, Legal, and hotel-facing support functions.

RESPONSIBILITIES:

• Support day-to-day performance and operational execution across assigned third-party distribution channels, serving as a key contact for channel performance, partner coordination, issue resolution, and tactical follow-through.

• Develop and execute channel action plans that support Choice Hotels’ distribution strategy, including performance goals, key metrics, optimization priorities, and operational improvements.

• Analyze channel performance, market trends, and partner insights to identify opportunities, risks, and recommendations that support incremental revenue, balanced channel mix, and franchisee value.

• Prepare and support recurring partner meetings, business reviews, performance updates, tactical recommendations, and follow-up actions.

• Partner with Revenue Management, Commercial Performance, Digital, Operations, Technology, Legal, and hotel-facing teams to support channel execution, performance troubleshooting, and scalable distribution processes.

• Identify and support appropriate partner marketing, merchandising, promotional, and visibility opportunities that align with commercial objectives.

• Monitor and support content quality, rate parity, payment or commission issues, policy compliance, connectivity performance, and other channel-specific operational needs.

• Support new and existing channel initiatives by providing business input, operational considerations, implementation support, and recommendations on partner or platform opportunities.

• Develop reports, presentations, training materials, and channel performance updates for leadership, internal stakeholders, and hotel-facing teams as needed.

• Stay informed on online travel, ecommerce, hospitality distribution, and technology trends to provide proactive recommendations and support continuous improvement.

QUALIFICATIONS:

Employment Experience

• Bachelor’s degree in Business Administration, Hospitality Management, Marketing, Revenue Management, or a related field preferred.

• 10–15 years of experience in online travel, hospitality, ecommerce, distribution, revenue management, account management, or a related commercial field preferred.

• Experience managing strategic partner or account relationships, including developing account plans, leading business reviews, and tracking performance against goals.

• Strong analytical skills with the ability to interpret performance data, identify trends, and make clear business recommendations.

• Working knowledge of hotel distribution, OTA partnerships, ecommerce performance, content optimization, rate parity, connectivity, payment, or commission processes preferred.

• Strong communication, presentation, relationship management, negotiation, and cross-functional collaboration skills.

• Ability to manage multiple priorities, work independently, and drive projects forward in a fast-paced environment.

• Ability to travel up to 20% of the time.

Technical Skills

• Proficiency with Microsoft Office 365 applications, including Outlook, Word, PowerPoint, Excel, Teams, SharePoint, and OneDrive.

• Comfortable using AI-enabled tools and emerging technologies to improve productivity, analyze information, summarize insights, support content development, and streamline workflows.

• Experience using reporting, analytics, project management, CRM, or collaboration tools to manage account performance, track priorities, and communicate updates preferred.

Education Requirements

• CRME, CHIA, or other revenue optimization, hospitality analytics, ecommerce, distribution, or commercial strategy coursework/certifications preferred.

COMPENSATION & SALARY RANGE:

Salary Range: $99,919 to $117,000 annually
 

This role is also eligible for an annual bonus under Choice’s Management Incentive Plan (MIP).

Pay ranges listed are what Choice Hotels reasonably expects to pay. Actual pay may be higher or lower and ranges may be adjusted in the future. Pay positioning within the range is influenced by factors including—but not limited to—education, experience, skills, certifications, performance, geographic location, business needs, seniority, and travel requirements.

Choice prioritizes our associate wellbeing by offering a comprehensive benefits program that is both competitive and flexible to help you achieve your wellbeing goals - here are just a few:

• Competitive compensation and benefits, including medical, dental, and vision coverage
• Leave and paid time-off for holidays, vacation, personal, family, volunteer, sick, jury duty, bereavement, military, and religious observance
• Financial benefits for retirement and health savings
• Employee recognition programs
• Discounts at Choice hotels worldwide

About Choice

Choice Hotels International, Inc. (NYSE: CHH), is one of the largest lodging franchisors in the world. With 7,500 hotels in 45+ countries and territories, we offer a range of high-quality lodging options in the upper upscale, upper midscale, midscale, extended stay, and economy segments. We’re the hotel company for those who choose to bet on themselves — the striver, the dreamer, the entrepreneur — because that’s who we are, too.

At Choice, we are united by the simple belief that tomorrow will be even better than today — for associates, our company, and our franchisees. At our worldwide corporate headquarters in North Bethesda, Maryland, at our technology center in Scottsdale, Arizona, and through our associates around the globe, every voice is heard and every idea is listened to, no matter what area of the company they come from. We are united in supporting the entrepreneurial dreams of our thousands of franchise owners, which propels us forward — giving our work at Choice a purpose larger than our business.

Our corporate office locations:

North Bethesda, MD — Located at Pike & Rose, our worldwide headquarters is less than 15 miles from Washington, D.C., one block away from the North Bethesda Metro station, with easy access to I-495, complimentary parking, electronic charging stations, restaurants and retail.

Scottsdale, AZ — Located at the northwest corner of Loop 101, the Scottsdale office is home to our technology, eCommerce and customer service organizations, with easy access to complimentary parking, electronic charging stations, restaurants and retail.

Minneapolis, MN — Select roles are based in our Minneapolis office on Highway 394, near the intersection with Highway 100, only five minutes from downtown.

Field/Remote — Select roles designated as field/remote will require associates to work from a home office, connecting virtually with Choice team members and leadership on Zoom, with possible required travel depending on the role.  

Choice’s Cultural Values

Welcome and Respect Everyone | Be Bold | Be Quick | Listen | Be Curious | Show Integrity

Choice’s Leadership Principles

Act with Intention | Lead with Authenticity | Grow & Deliver