- Location
- Fort Lauderdale, FL
- Department
- Marketing
- Seniority
- VP
- Experience
- 20+ years
- Education
- Master
- Source
- PCRecruiter
Description
Client Summary:
Experience & Skills:
Required Experience and Qualifications:
- Healthcare workforce solutions company serving a broad range of provider organizations from private practices to large health systems
- Combines technology and services to address modern clinical workforce challenges including documentation burden and operational efficiency
- Home to established brands and proprietary technology platforms with over 20 years of industry experience
- Delivers flexible, customizable solutions designed to scale across diverse healthcare environments and care settings
- Positioned at the intersection of healthcare workforce enablement and clinical technology with a strong market presence and active innovation agenda
- Strategic Market Positioning & GTM Strategy
- Formulate and execute a cohesive corporate growth strategy that positions the company as the premier consultative partner for care team design, workflow mapping and operational efficiency.
- Align marketing and business development to effectively cross-sell services across all business units, driving expansion of partnership opportunities.
- Contribute thought leadership to best position the organization and offerings in the market.
- Identify and develop new revenue opportunities within the existing client base, comprising over 1,000 sites across the US and Canada.
- Identify and develop new growth opportunities that align with organization mission, capabilities and assets.
- Business Development Leadership
- Oversee a structured, disciplined business development team, utilizing existing CRM frameworks, performance metrics, and regular team structures to drive consistent quota achievement.
- Evaluate current sales pipelines and cycle times to introduce continuous improvement strategies, sharpening the team’s ability to navigate complex, multi-stakeholder healthcare sales processes.
- Support the business development team in cultivating high-level, strategic relationships with key decision-makers.
- Provide consistent mentorship in leading the team.
- Marketing Alignment
- Guide the marketing team to articulate the company’s unique market position, driving brand awareness across all healthcare provider groups.
- Ensure marketing initiatives directly support the sales pipeline by delivering clear, ROI-driven messaging centered on solving workforce shortages, provider burnout, patient access and financial performance.
- Develop case studies and messaging to demonstrate repeatable ROI for clients adopting the company’s services.
- Reporting & Analysis
- Prepare and present comprehensive regular reports on growth performance, pipeline health, market trends, and organizational growth initiatives to the Chief Executive Officer and Executive team.
- Develop long-term business plans that align with company objectives and drive sustainable market share growth.
- Industry Expertise
- Stay abreast of industry trends, healthcare policy updates, regulatory changes, and technical advancements in the allied health, workforce staffing, and ambulatory care sectors.
- Provide consultative insights and recommendations to the executive team on emerging market opportunities and potential threats.
Experience & Skills:
Required Experience and Qualifications:
- Bachelor’s degree in Business, Marketing, Healthcare Administration, or a related field; Master's degree or MBA preferred.
- Minimum of 10+ years of progressive leadership experience within healthcare services, healthcare workforce solutions, or a closely related healthcare sector.
- Experience in healthcare growth, strategy, revenue generation and market positioning.
- Proven track record of managing and scaling combined sales and marketing functions at the Vice President or Director level.
- Demonstrable success navigating months-long healthcare sales cycles and securing high-value, enterprise-level contracts with large medical groups, independent hospitals, and health systems.
- Proven ability to transition a sales function from transactional selling to a highly consultative, solution-oriented approach focused on organizational care team design.
- Exceptional communication, negotiation, and executive presentation skills with the ability to engage, influence, and build immediate credibility with clinical, operational, and financial leadership.
- Proficiency in utilizing enterprise CRM tools and data analytics to optimize pipeline tracking, forecasting, and team accountability.
- Ability to travel as needed to support strategic accounts, attend industry conferences, and collaborate with executive leadership.
Skills
Negotiation
