Digital Marketing & E-Commerce Growth Manager (B2B Office Supplies | SEO | AEO | GEO | Lead Generation)

Location: Remote / Work From Home
Employment Type: Full-Time
Industry: Office Supplies | Workplace Products | E-Commerce | B2B Wholesale | Procurement

About the Role

We are seeking an experienced Digital Marketing & E-Commerce Growth Manager to drive online revenue, inbound sales enquiries, B2B account acquisition, and long-term digital growth across Australia.

This is a hands-on, performance-driven role responsible for developing and executing the company's complete digital growth strategy—from attracting new visitors through SEO and paid advertising to converting them into customers and long-term business accounts.

You will work across all digital channels to increase online sales while generating qualified inbound enquiries from businesses purchasing office supplies, workplace products, furniture, cleaning supplies, packaging, technology, and facility products.

The successful candidate will own the complete digital growth strategy including SEO, AEO, GEO, paid advertising, content marketing, AI search visibility, conversion optimisation, CRM automation, email marketing, and sales funnel development.

Target Markets

Develop campaigns targeting:

• Corporate Businesses
• SMEs
• Government Departments
• Schools & Universities
• Healthcare & Medical Practices
• Aged Care Facilities
• Construction Companies
• Real Estate Agencies
• Accounting & Law Firms
• Hospitality Businesses
• Warehouses & Distribution Centres
• Manufacturing Companies
• Retail Businesses
• Facility Management Companies
• Procurement Managers
• Office Managers
• Operations Managers
• Executive Assistants
• Purchasing Officers

Key Responsibilities

Revenue Growth & E-Commerce

Drive measurable revenue growth by:

• Increase online sales revenue
• Improve website conversion rate
• Increase Average Order Value (AOV)
• Improve Customer Lifetime Value (LTV)
• Reduce cart abandonment
• Increase repeat purchases
• Optimise customer acquisition costs
• Improve product merchandising
• Develop promotional campaigns
• Optimise category performance
• Launch new product campaigns
• Improve overall customer experience

B2B Lead Generation

Generate qualified inbound enquiries from:

• Procurement Managers
• Office Managers
• Purchasing Officers
• Executive Assistants
• Schools
• Government Departments
• Healthcare Organisations
• Corporate Businesses
• Construction Companies
• Hospitality Groups
• Warehouses
• Large Multi-site Organisations

Responsibilities include:

• Landing page creation
• Lead magnet development
• Industry-specific campaigns
• B2B sales funnels
• CRM automation
• Lead nurturing
• Email sequences
• Quote request optimisation
• Contact form optimisation
• Wholesale account generation
• Corporate account acquisition

SEO, AEO & GEO

Develop strategies to improve visibility across:

• Google Search
• Google AI Overviews
• ChatGPT
• Gemini
• Perplexity
• Claude
• Microsoft Copilot

Responsibilities include:

• Technical SEO
• On-page SEO
• Category SEO
• Product SEO
• Local SEO
• Enterprise SEO
• Keyword research
• Competitor analysis
• Internal linking
• Schema markup
• Link building
• Content clusters
• Answer Engine Optimisation (AEO)
• Generative Engine Optimisation (GEO)
• AI search optimisation
• Featured snippet optimisation
• Knowledge graph optimisation

AI Content & Content Marketing

Develop high-performing content including:

• Buying guides
• Product comparisons
• Industry articles
• Procurement guides
• Office productivity content
• Workplace solutions
• Category landing pages
• Blog content
• Video content
• Case studies
• Customer success stories
• FAQ optimisation
• AI-ready content
• Content for AI search engines

Paid Advertising

Manage and optimise:

• Google Search Ads
• Google Shopping
• Google Performance Max
• Display Advertising
• Meta Ads
• LinkedIn Ads
• Microsoft Ads
• YouTube Ads
• Remarketing campaigns

Responsibilities include:

• Campaign strategy
• Budget management
• Audience segmentation
• Conversion tracking
• Attribution modelling
• ROAS optimisation
• CPL optimisation
• CPA optimisation
• Revenue scaling

Sales Funnel Development

Build and optimise:

• Shopify funnels
• WooCommerce funnels
• WordPress landing pages
• Quote request funnels
• Corporate account application funnels
• Lead generation funnels
• Product launch funnels
• Promotional funnels
• Email automation
• Abandoned cart recovery
• Upsell campaigns
• Cross-sell campaigns

Focus on maximising:

• Lead conversion rate
• Website conversion rate
• Revenue per visitor
• Customer Lifetime Value
• Average Order Value

Email Marketing & Marketing Automation

Manage:

• Klaviyo
• Mailchimp
• ActiveCampaign
• HubSpot
• GoHighLevel

Responsibilities include:

• Automated workflows
• Welcome sequences
• Abandoned cart recovery
• Customer retention
• Re-engagement campaigns
• Promotional campaigns
• Seasonal campaigns
• Database growth
• Segmentation
• Personalisation

Website & E-Commerce Management

Experience with:

• Shopify
• WooCommerce
• WordPress

Responsibilities include:

• Product optimisation
• Category optimisation
• Website UX improvements
• Site speed optimisation
• Conversion Rate Optimisation (CRO)
• A/B testing
• Search optimisation
• Navigation improvements
• Customer journey optimisation

Analytics & Reporting

Monitor and report on:

• GA4
• Google Tag Manager
• Google Search Console
• Microsoft Clarity
• Merchant Center
• Google Ads
• Meta Ads Manager
• Looker Studio dashboards
• CRM reporting

Provide weekly and monthly reports covering:

• Revenue
• Leads
• ROAS
• Organic traffic
• Conversion rate
• AI search visibility
• Keyword rankings
• Pipeline growth

Ideal Candidate

We are specifically seeking someone with:

• Minimum 5 years' experience in Digital Marketing and E-Commerce Growth
• Minimum 5 years' experience managing Google Ads campaigns
• Proven experience growing B2B e-commerce businesses
• Strong SEO, AEO and GEO expertise
• Experience improving AI search visibility
• Proven inbound lead generation experience
• Experience managing Shopify and WooCommerce stores
• Strong understanding of conversion rate optimisation (CRO)
• Experience with GA4, GTM and Looker Studio
• Excellent copywriting and content marketing skills
• Strong analytical and commercial mindset
• Excellent written and verbal English
• Ability to work independently and own growth targets

Highly Regarded

Experience marketing or selling:

• Office Supplies
• Workplace Products
• Business Essentials
• Furniture
• Cleaning & Janitorial Products
• Packaging Supplies
• Technology & IT Accessories
• Stationery
• Education Supplies
• Hospitality Supplies
• PPE & Safety Products
• Facility Management Products

Experience selling to:

• Corporate Businesses
• Government
• Education
• Healthcare
• Construction
• Professional Services
• Multi-site Organisations

Key Performance Indicators (KPIs)

• Online Revenue Growth
• Organic Traffic Growth
• AI Search Visibility Growth
• Qualified B2B Leads Generated
• Corporate Accounts Opened
• Wholesale Accounts Acquired
• Cost Per Lead (CPL)
• Cost Per Acquisition (CPA)
• Return on Ad Spend (ROAS)
• Website Conversion Rate
• Average Order Value (AOV)
• Customer Lifetime Value (LTV)
• Cart Abandonment Rate
• Email Marketing Revenue
• Organic Keyword Rankings
• AI Overview & LLM Citation Growth

Success in the First 90 Days

• Comprehensive SEO, AEO and GEO strategy implemented
• Technical SEO audit completed and priority fixes deployed
• Google Ads and Performance Max campaigns restructured
• AI search optimisation strategy launched
• High-converting landing pages developed
• B2B lead generation engine operational
• CRM and marketing automation implemented
• Email nurture sequences live
• Increase in qualified quote requests
• Growth in new corporate account applications
• Improvement in website conversion rate
• Measurable increase in organic traffic and online revenue

Essential Requirements

• 5+ years' experience in Digital Marketing and E-Commerce Growth
• 5+ years' experience managing Google Ads and Performance Max
• Advanced SEO, AEO and GEO expertise
• Proven success increasing e-commerce revenue
• Experience with Shopify, WooCommerce and WordPress
• Strong B2B lead generation experience
• Advanced GA4, GTM and Looker Studio reporting skills
• Experience with Klaviyo, Mailchimp or similar marketing automation platforms
• Excellent English communication skills
• Highly analytical, commercially focused, and results-driven
• Ability to work autonomously in a remote environment