Customer Analytics Senior Director

Our Flavor — Why Whataburger

Whataburger isn’t just a fast-food burger chain it is where bold leadership starts — and where potential doesn’t just grow, it heats up. Whether you're leading the line or working behind the scenes, this is the place where opportunities stack up, and every day gives you a chance to Make a Difference.

Since 1950, we’ve invested in people who lead with integrity, Serve with Heart, and bring their best flavor to the team. We believe in working together, speaking up, having a little fun, and Winning as One — because great burgers (and great teams) start with the right ingredients. If you're ready — to learn, grow, impact, and Move Forward Boldly — we’ve got your back and your path cooked to perfection.

Your Recipe for Impact — What You’ll Do

As a Customer Analytics Senior Director, you will lead the enterprise customer analytics strategy that powers smarter business decisions across pricing, promotions, loyalty, digital, menu, and operational initiatives. You will transform complex customer data into actionable insights that drive growth, profitability, and long-term customer value.

In this role, you'll help Make a Difference by uncovering opportunities that improve customer experiences and business performance. You'll Serve with Heart by ensuring customer insights remain at the center of key decisions. You'll Win as One through close partnerships with leaders across Finance, Marketing, Operations, Digital, and other business functions. And you'll Move Forward Boldly by advancing innovative analytics capabilities, measurement frameworks, and data-driven strategies that shape the future of Whataburger.

Day-to-Day Ingredients — Responsibilities

As a Customer Analytics Senior Director, you will:

• Lead enterprise customer analytics strategy across key business initiatives
• Establish and evolve customer measurement frameworks and KPIs
• Identify customer trends, risks, and growth opportunities
• Translate analytics into executive-level recommendations
• Partner with Finance and business leaders to connect insights to performance
• Drive customer-centric decision making across the organization
• Oversee enterprise dashboards and scalable reporting capabilities
• Champion data governance and metric standardization
• Integrate customer insights into strategic planning efforts
• Lead, coach, and develop a high-performing analytics team
• Guide organizational transformation through analytics-driven insights

The Sauce — Pay & Perks

As a Customer Analytics Senior Director, you will receive:

• Competitive Weekly Pay
• Bonus Program that scales up to 2.5X payout potential based on company results
• 5 weeks PTO
• Flex Weeks
• Paid Corporate Holidays
• Paid Parental Leave*
• 401(k) match $1/$1 up to 4%
• Competitive Medical, Dental and Vision Benefits*
• Short-term and Long-term Disability Benefits*
• Opportunities for Career Development and Growth
• Whataburger Family Foundation - Scholarship Program (dependents eligible) and Hardship Grant Assistance
• Wireless Service Discounts
• Computer & Software Discounts
• Fitness / Gym Discounts
• Awards and recognition for all you do
• Retirement Celebration Program

What You Bring to the Table — Required Experience

As a Customer Analytics Senior Director, you must have: 

• Bachelor's degree or equivalent work experience
• 12+ years of progressive analytics, strategy, or business intelligence experience
• Expertise in customer analytics and performance measurement
• Experience influencing executive and cross-functional stakeholders
• Strong business strategy and financial acumen
• Experience developing enterprise KPIs and reporting frameworks
• Proven ability to translate complex data into business action
• Experience leading and developing high-performing teams
• Strong communication, presentation, and executive storytelling skills

Extra Toppings — Desired Experience

As a Customer Analytics Senior Director, we prefer you to have: 

• Advanced degree in Business, Analytics, Statistics, Economics, or related field
• Experience supporting restaurant, retail, hospitality, or consumer-facing brands
• Expertise in customer segmentation, loyalty, and customer lifecycle analytics
• Experience leading enterprise analytics transformations
• Knowledge of data governance and analytics best practices
• Experience building scalable dashboard and reporting solutions
• Proven success partnering with Finance to drive growth and profitability strategies
• Experience leading multiple teams or analytics leaders within a large organization

Where & How You’ll Work

This role is based at the San Antonio Home Office, working on‑site Monday through Thursday with remote flexibility on Fridays. In this role, you’ll have strong collaboration with leadership, across cross-functional teams, and with external partners to align capabilities with restaurant realities. The work environment is fast‑paced and requires sound judgment, strategic thinking, and strong collaboration skills. Full‑time availability is required, with occasional extended hours based on business needs, along with occasional travel to properties, project sites, and external meetings. Candidates must reside within commuting distance of the San Antonio Home Office.

Whataburger is committed to providing equal employment opportunities to all employees and applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, genetic information, disability, veteran status, age, or other condition or status protected by law. Whataburger participates in the federal E-Verify Program. For more information go to www.dhs.gov/E-Verify. E-Verify is a registered trademark of the U.S. Department of Homeland Security.

*Eligibility rules may apply

300 Concord Plaza Dr San Antonio TX 78216-6903