Influencer Marketing Analyst

Edelman is a voice synonymous with trust, reimagining a future where the currency of communication is action. Our culture thrives on three promises: boldness is possibility, empathy is progress, and curiosity is momentum. 

At Edelman, we understand diversity, equity, inclusion and belonging (DEIB) transform our colleagues, our company, our clients, and our communities. We are in relentless pursuit of an equitable and inspiring workplace that is respectful of all, reflects and represents the world in which we live, and fosters trust, collaboration and belonging.

This is an opportunity for someone with agency experience preferred who is looking to continue developing their career in influencer marketing, working directly with content creators and consumer brands. We’re looking for someone who is proactive, organized, and solutions-oriented, with strong relationship-building skills and an interest in growing within the creator ecosystem.

What You’ll Do

• Map, identify, and select influencers and content creators based on each campaign’s objectives, audiences, and needs.

• Analyze profiles based on reach, engagement, audience, brand affinity, content quality, tone, and cultural relevance.

• Manage day-to-day relationships and coordination with creators, representatives, vendors, and other stakeholders, while maintaining close communication with clients.

• Support campaign execution by tracking briefs, content, approvals, posts, timelines, and deliverables across multiple creators simultaneously.

• Track campaigns, collect and analyze metrics, and contribute to performance reports, identifying insights and opportunities for improvement.

• Support operational and administrative processes related to campaigns, including documentation and billing.

• Participate in brand events and activations, coordinating creator participation and supporting content creation.

• Collaborate with other teams while staying up to date on trends, platforms, formats, and emerging talent across the creator ecosystem.

What We’re Looking For

• Approximately 2 years of agency experience, with exposure to influencer marketing, social media, digital marketing, or communications.

• Experience working directly with influencers and content creators, with a strong understanding of Instagram, TikTok, YouTube, and other relevant platforms.

• Experience or knowledge of the consumer goods sector, with the ability to understand different audiences, trends, and cultural conversations.

• Ability to manage multiple campaigns, creators, priorities, and deadlines simultaneously.

• Intermediate English proficiency, with the ability to understand materials and participate in professional conversations in English.

• Knowledge of influencer marketing, social listening, or analytics tools is a plus, along with proficiency in Excel and PowerPoint or equivalent tools.

At Edelman, we work with local and global clients, combining communications, creativity, strategy, digital, influence, and earned media to build trust and drive impact.

We are dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role but your experience doesn’t perfectly align with every qualification, we encourage you to apply anyway. You may be just the right candidate for this or other roles.