Store Manager

About Comfrt
Comfrt is more than just an apparel brand; we are a mental wellness movement. We specialize in creating high-quality, functional products—like our signature Weighted Zip Hoodie—designed to ease stress, calm anxiety, and provide the "feeling of a hug." Our community is built on authenticity, and our retail spaces are designed to be safe havens for our customers to unplug and find their comfort zone.


The Role 
Comfrt is looking for a high-energy, strategically-minded Store Manager to lead our First Retail Store at Mall of America. As the Store Manager, you are the CEO of your four walls. You are responsible for the full lifecycle of the store—from talent acquisition and team culture to P&L ownership and operational excellence. You will translate our viral online energy into a high-performing physical retail experience.


Key Responsibilities 
Talent Acquisition & People Leadership

• Full-Cycle Recruitment: The Store Managers owns the hiring process. You are responsible for sourcing, interviewing, and onboarding a diverse team that reflects the Comfrt brand voice.
• Performance Management: Conduct regular performance reviews and provide consistent coaching to develop a pipeline of future leaders.
• Culture of Comfrt: Foster a positive, inclusive environment where employees feel empowered to interact with customers as "friends" rather than sales associates.
• Sales Floor Management: Maintain a constant presence to provide real-time coaching, drive immediate sales results, and ensure the brand "vibe" is upheld during every hour of operation.

• P&L Management: Take full accountability for the store’s Profit & Loss statement. Monitor controllable expenses, including labor, supplies, and shrink, to maximize bottom-line profitability.
• KPI Accountability: Drive consistent results across all key performance indicators.
• Business Strategy: Identify opportunities for growth by analyzing weekly and monthly business trends and executing strategic pivots to meet targets.

• Inventory Integrity: Oversee all BOH operations to ensure 100% inventory accuracy. Lead regular cycle counts and full physical inventories.
• Shrink Reduction: Implement and enforce strict loss prevention and stock handling procedures to minimize discrepancy and theft.
• Product Life Cycle: Ensure all shipments (including weighted gear up to 40 lbs) are processed and floor-ready within 24 hours. Strategically lead daily replenishment by identifying bestsellers and adjusting floor placement to maximize visibility and sales.
• Visual Standards: Maintain 100% execution of the brand’s visual directives. Ensure all mannequins, folded stacks, and hanging displays represent the "premium unplugged" sanctuary aesthetic.

• Social Content: Lead the store in creating daily, high-energy content for TikTok/Reels to bridge the gap between our online community and our MOA physical space.
• Event Execution: Manage in-store activations and product drops that create "hype" and drive consistent foot traffic.

• Religious Accommodations: Comfrt provides reasonable accommodations for religious beliefs, observances, and practices, including requests for time off, in accordance with applicable laws.
• Physical Requirements: Essential physical requirements for this role are listed below. The company will provide reasonable accommodations to enable individuals with disabilities to perform these essential functions, provided it does not cause undue hardship to the business.