Principal, GTM Enablement

Department: Sales

Employment Type: Permanent

Location: Remote, United States

Reporting To: VP, Sales Execution & Performance

Compensation: $110,000 - $160,000 / year

Description

• This is not a passive content role. You’re building, reaching out, moving towards the gap 
• You deliver with precision. You scope realistically, communicate proactively, and finish strong 
• Your field communications are clear, concise, and action-oriented  
• You sell the change. You understand that adoption doesn’t happen because a feature went live 
• You stay calm and composed. You adapt, prioritize, and move forward 

What that means day-to-day:

• Own the change management strategy for GTM with adoption plans that anticipate resistance, reinforce behavior, and measure outcomes  
• Draft and distribute clear, timely communications to the sales org: newsletters, launch announcements, process updates, policy changes, and more 
• Act as the connective tissue between Sales, Onboarding, CS, Marketing, Product, and RevOps, embedding early to represent the seller’s perspective
• Represent enablement priorities in cross-functional planning forums; proactively flag risks or blockers 

• Design and execute enablement programs, inclusive of tools, messaging, onboarding, products, etc 
• Maintain an enablement calendar and program roadmap with clear milestones, owners, and success criteria in partnership with cross-functional stakeholders 
• Support SKO planning and execution in partnership with Marketing  

• Build and maintain a library of sales plays and runbooks covering key motions: new logo pursuit, expansion, competitive displacement, vertical-specific plays; iterate based on data 
• Incorporate MEDDPICC and Veriforce’s evolving sales methodology into all content and coaching  

What you’ll need to be successful:

• At least 5+ years in sales enablement, revenue programs, or a directly adjacent field (e.g., GTM programs, field marketing, product marketing, sales operations) 
• Demonstrated experience leading change management for tool, process, or policy rollouts in GTM 
• Strong written communication skills.  You can write a crisp field announcement, a persuasive executive update, and an engaging newsletter without help 
• Program management DNA: you plan backward from deadlines, track dependencies, and keep multiple workstreams moving simultaneously 
• Familiarity with MEDDPICC or comparable enterprise sales methodologies; comfortable coaching sellers on qualification and deal strategy 
• Collaborative, proactive interpersonal style—able to build trust quickly across functions and levels 
• Positive, accountable energy; you own your outcomes and bring others along 

• Hands-on experience with Salesloft and/or Salesforce CRM—not just as a user, but as someone who has enabled others on these platforms 
• Analytical capability: ability to use CRM or BI tools to validate enablement impact, identify gaps, and prioritize effort 
• Background in B2B SaaS, online marketplaces, energy, utilities, or industrial/contractor markets 

What you’ll get in return:

• Work with a global team! We have colleagues and customers across North America and around the world.
• Veriforce is a great place to work! Our leaders and team members consistently cite our culture as one of the top reasons it’s a great place to build a career.
• Veriforce provides 
  • 100% employer-paid medical and dental insurance for employees
  • Monthly contributions to Health Savings Accounts
  • A 401(k) match that is immediately fully vested
  • Outstanding time off benefits
  • Paid time off for volunteer activities
  • Remote work opportunities