Growth Marketer, Lead Generation

CommonLit is a nonprofit education technology organization dedicated to ensuring that all students, especially students in Title I schools, graduate with the reading, writing, communication, and problem-solving skills they need to be successful in college and beyond. We envision a world where all students get the opportunity to have a world class education. We operate an online reading program for grades 3-12, www.CommonLit.org, that is used by teachers in over 90,000 American schools.

The Opportunity

CommonLit's Marketing team is responsible for engaging free users of our Text Library, generating new school leads to partner with us and adopt our curriculum (CommonLit 360), supporting the engagement and retention of current customers, and building CommonLit's brand through collateral and thought leadership.

Within the Marketing team, the Growth Marketer (Lead Generation) role is positioned to convert free-user momentum into paid partnership opportunities, working across owned (e.g. web, email, and in-product) and paid (e.g. social ads) channels to identify when a school is ready to adopt CommonLit, and building the campaigns that get them there. 

Our Growth Marketer (Lead Generation) is someone who is obsessed with catching the exact moment a school crosses the line from "a few teachers trying it out" into a real, worthy opportunity. They are a highly skilled marketer with a bias for action and experimentation, build the campaigns, pages, and nudges needed to build our Sales pipeline.  This role owns lead generation strategy end to end, from channel management and regional outreach to AEO/SEO and competitor strategy, and reports on what's working across every channel. The Growth Marketer (Lead Generation) partners closely with the Growth Marketer (Community & Engagement), the Product Marketer, Retention Marketer, and the Sales team to move free users toward paid partnership.

 

Apply by: Friday, August 21, 2026 at 5 pm ET