- Salary
- $177k – $294k
- Location
- USA - NY - Headquarters, United States of America · Global Any Pfizer Site
- Type
- Full-time
- Department
- Healthcare
- Seniority
- Lead
- Education
- Bachelor
- Closing date
- Today
- Source
- Workday
Description
We are seeking a dynamic and motivated leader to join Primary Care ICO Team to drive the Pharmacy Channel Strategy and Consumer/Patient Activation efforts. This role will be pivotal in developing and executing innovative strategies that maximise the pharmacy channel and activate the consumer, aiming to enhance product accessibility, improve patient outcomes, and ultimately grow market share.
Key Responsibilities
Pharmacy Channel Strategy Development:
Develop with key countries a retail pharmacy channel strategy and operational model.
Lead the development and execution of comprehensive pharmacy channel strategies, ensuring alignment with overall business objectives.
Partner with countries to establish a retail pharmacy strategy based on different market archetypes and regulations and business potential.
Monitor and analyze industry trends, competitive landscape, and market dynamics to identify new opportunities for pharmacy channel growth.
Stay abreast of industry developments, regulatory changes, and market dynamics that may impact the retail and pharmacy landscape.
Direct to Consumer (DTC) and Patient Activation:
Develop and implement patient-centric activation programs to improve uptake and improve outcomes.
Work closely with ICO Commercial Leads and Brand Marketing Leads to create compelling patient education, awareness, and support initiatives that resonate across diverse consumer segments.
Partner with CoLab and the CMO Media team to build on their expertise on successful public campaigns and deploy best practices.
Drive the development of programs promoting patient awareness and activation on vaccination, primary prevention, and other essential healthcare initiatives.
Portfolio
Act as a key partner in shaping and operationalizing PROTECT the vaccines operating model, ensuring vaccine portfolio priorities are effectively connected to market execution and XFT priorities. Accelerate adoption of innovative AI enabled commercial capabilities.
Enable successful delivery of portfolio-wide initiatives by partnering with global, market, digital, PPA and other cross-functional teams, tracking progress, gathering market insights, sharing best practices, and driving alignment across key strategic programmes and operating model initiatives.
General:
Collaborate cross-functionally with ICO Primary Care, Medical, Policy and Public affairs and Global Marketing to ensure strategic initiatives are executed effectively in the pharmacy and DTC space.
Integrate patient-focused digital strategies and AI tools that empower individuals in managing their health.
Work with cross functional team to ensure the integration of portfolio insights into pharmacy channel and DTC strategies.
Partner with CMO and Digital team to ensure consistent execution of strategies.
Work with our agency partners to create an omnichannel strategy for leveraging retail pharmacy and DTC opportunities to maximize business opportunities.
Collaborate with regulatory, compliance and legal teams to ensure all consumer and pharmacy-facing materials comply with industry standards and regulations.
Partner directly with the Primary Care Portfolio Lead to translate brand-level priorities across Paxlovid, Eliquis and Vydura into pharmacy channel and DTC activation plans, ensuring portfolio growth targets are reflected in channel execution.
Provide the Portfolio Lead with regular pharmacy channel and DTC performance insights and reporting to inform LE vs. Budget tracking, resource allocation, and portfolio-level decision-making.
This description indicates the general nature and level of work expected. It is not designed to cover or contain a comprehensive listing of activities or responsibilities required of the incumbent. Incumbent may be asked to perform other duties as required.
Qualifications
Bachelor's degree in Pharmacy, Business, Marketing, or related field required; Advanced degree preferred.
8+ years pharmaceutical experience with knowledge of the industry and healthcare environment.
Understanding of the retail and pharmacy channel dynamics including purchasing processes, distribution models, and market dynamics.
Analytical mindset with the ability to leverage data and market insights to drive decision-making and optimize business performance.
Strong performance track record: continuously demonstrated high performance, teamwork and ability to produce outstanding results.
Excellent communication and interpersonal skills, with the ability to effectively collaborate with cross-functional teams and external stakeholders.
Strong project management skills, with the ability to manage multiple priorities and deliver results within tight deadlines.
Experience in therapeutic areas relevant to our portfolio.
Additional Job Information:
Last Date to Apply: August 13, 2026
Work Location Assignment: Hybrid, 2.5 days per week
Relocation assistance may be available based on business needs and/or eligibility.
Candidates must be authorized to be employed in the U.S. by any employer.
U.S. work visa sponsorship (such as TN, O-1, H-1B, etc.) is not available for this role now or in the future.
Sunshine Act
Pfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. These laws and regulations require Pfizer to provide government agencies with information such as a health care provider’s name, address and the type of payments or other value received, generally for public disclosure. Subject to further legal review and statutory or regulatory clarification, which Pfizer intends to pursue, reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act. Therefore, if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse, your name, address and the amount of payments made currently will be reported to the government. If you have questions regarding this matter, please do not hesitate to contact your Talent Acquisition representative.
EEO & Employment Eligibility
Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer. This position requires permanent work authorization in the United States.
Pfizer endeavors to make www.pfizer.com/careers accessible to all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process and/or interviewing, please email [email protected]. This is to be used solely for accommodation requests with respect to the accessibility of our website, online application process and/or interviewing. Requests for any other reason will not be returned.
To learn more about acceptable and prohibited uses of AI during the recruitment process, please review our candidate AI-use guidelines available on Pfizer Careers.
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