Performance Marketing Associate

Job description

We are looking for a Performance Marketing Associate to join the Flynt Games team and help run paid user acquisition campaigns for our mobile games. Fresh graduates are welcome. You will learn on the job and gradually take ownership of campaign optimization.

Responsibilities:

• Assist in setting up and running paid user acquisition campaigns for Flynt Games titles on Google Ads (App Campaigns) and Meta Ads, under the supervision of the Product Manager.
• Monitor daily campaign performance (installs, CPI, CTR, ROAS) and prepare daily/weekly performance reports.
• Track installs and in-game events using Firebase and the MMP dashboard, and flag any drops or anomalies.
• Coordinate with the design team for ad creatives (videos, banners, playables) and keep a record of which creatives perform best.
• Run basic A/B tests on creatives, store listing assets and campaign settings.
• Research competitor games, ad creatives and market trends to suggest new campaign ideas.
• Use AI tools to speed up daily marketing work such as ad copy variations, creative concepts, market research and performance report summaries.
• Maintain campaign budgets, spend tracking sheets and ROI records.
• Learn and gradually take ownership of campaign optimization (bids, budgets, geos, targeting).

Requirements:

• Bachelor’s degree in Marketing, Business, Computer Science or a related field (fresh graduates are welcome).
• 0 to 3 months of experience or an internship in digital/performance marketing (preferred, not required).
• Basic understanding of Google Ads and Meta Ads Manager; Google Ads certification is a plus.
• Good command of Excel/Google Sheets (formulas, pivot tables, basic charts).
• Strong analytical mindset, comfortable working with numbers and data.
• Interest in mobile games and understanding of the mobile gaming market.
• Good written and verbal communication in English.
• Quick learner, detail-oriented, able to work in a fast-paced team environment.
• Familiarity with AI tools (ChatGPT, Claude, Gemini etc.) and using them in marketing workflows is a plus, e.g. generating ad copy, creative ideas, competitor research, keyword research or automating reports.
• Bonus if the candidate has built or used AI-based workflows for marketing tasks (such as AI-generated ad creatives, automated campaign reporting or prompt-based content pipelines) and can show examples.

Location:  Johar Town, Lahore.