SVP of Product

Description

Hope Media Group is a multi-brand ministry. Every story we share, every event we host, and every song we play is done to engage people to love Jesus, serve others, and spread Hope. Hope Media Group the home of KSBJ, WayFM, Worship 24/7, Vida Unida, NGEN radio. Way Loud, Way New, Way Back, Gospel 24/7, God Listens Prayer App and Hope Events. We invite you to apply and become a part of our growing ministry to Love Jesus, Serve Others, and Spread Hope. Our team describes our environment as fun, encouraging, collaborative, engaging, caring, family-oriented, and friendly. We would love for you to join us and be part of what God is doing in our ministry!  

SVP of Product

Job Summary

The SVP of Product is responsible for the creative and product direction of Hope Media Group's

family of brands - ensuring each product has a strong identity, product roadmap, clear audience

strategy, and content that connects. This role sits on the Senior Leadership Team alongside

peers such as the Chief of Technology and Chief of Content, working with the Chief Impact

Officer to align brand strategy with organizational mission and growth goals. The SVP of

Product oversees Product Directors across all HMG brands, guiding teams in audience building,

storytelling, and content delivery that reflects HMG's values and mission.

Essential Functions

Portfolio Leadership and Strategy:

• Lead Product Directors across KSBJ, WayFM, Vida Unida, Worship 24/7, NGEN Radio, and Hope Events
• Set the strategic direction for each product’s content, audience growth, and market position
• Represent product strategy in Senior Leadership Team discussions and organizational planning
• Partner with the Chief Impact Officer on long-range portfolio decisions

Data-Driven Product Development:

• Utilize user behavior analytics, A/B testing, and digital performance metrics to guide product evolution and feature prioritization 
• Define and monitor key product health and engagement metrics across all digital platforms to optimize user experience and conversion

Brand Performance and Financial Accountability:

• Track and assess brand performance across audience metrics, engagement, and growth indicators
• Partner with brand teams to identify gaps and opportunities in content strategy
• Set clear performance expectations for Product Directors and review outcomes regularly
• Connect brand results to organizational goals and report progress to the Chief Impact Officer
• Use audience data and ministry metrics to inform strategic pivots and investment decisions

Cross-Functional Partnership:

• Collaborate with the VP of Brand, Chief of Technology, and Chief of Content to align product and content direction
• Work with the Director of Creative and Director of Marketing Platform to ensure content quality and distribution reach audience goals
• Serve as the product voice in cross-departmental planning and budgeting processes
• Build relationships with external partners, network affiliates, and ministry stakeholders in active collaboration with the VP of Strategy & Innovation

Budget Management:

• Develop department or functional area budget annually and provide FP&A monthly input to accurately forecast costs and revenue
• Review expenses/invoices using the RAMP platform as they are submitted, ensuring proper coding by department, project, brand and location, and that all departmental spend follows HMG credit card, travel and company policies 
• Regularly review and monitor department performance vs. budget and forecast using Intacct Dashboard Reporting, ensuring they stay within annual budgeted amounts each month and for the full year
• Partner with Finance to forecast and plan resource needs across brands
• Ensure responsible stewardship of organizational resources aligned with ministry priorities

Demonstrated Faith

• Committed to a personal relationship with Jesus Christ
• Grounded spiritually and biblically literate
• Comfortable praying for co-workers in team meetings, leading spoken prayer, and
• participating in ministry prayer meetings and Bible studies
• Live Christian principles defined by the ministry's Statement of Faith & Biblical Beliefs
• Participate in on-air fundraisers and prays for donors as needed
• Passion for leveraging HMG's media platforms for evangelism and discipleship
• Exhibit a strong moral character
• Active member of a Bible believing local church

Requirements

Non-Essential Functions

• Represent HMG at industry events, conferences, and speaking engagements
• Any other duties assigned.
• Attend and participate in regular staff meetings and training

Requirements:

Education:

• Bachelor's degree in communications, Marketing, Business, or a related field required 

Experience:

• 10+ years of experience in media, content, or brand leadership
• 5+ years in a senior leadership role overseeing multiple brands or product lines
• Demonstrated record of building and leading high-performing teams
• Experience in digital product management or technology-led product strategy preferred

Skills and Abilities:

• Strong understanding of content strategy, audience development, and brand management
• Ability to think across multiple brands simultaneously and maintain strategic clarity
• Excellent communication and presentation skills, including executive-level stakeholder engagement
• Comfortable with data and performance metrics as tools for decision-making
• Ability to develop leaders and build a healthy, high-trust team culture
• Proficiency in data analytics platforms and digital product stacks

Role-Specific Competencies:

• Strategic Vision: Sees across brands, anticipates shifts, and builds toward what is next
• Culture Creation: Models and builds healthy team culture at the organizational level
• People Development: Identifies and grows the next generation of brand leaders across the portfolio
• Financial Accountability: Manages budgets responsibly and connects spending to outcomes
• Brand Stewardship: Protects the integrity and identity of each brand while enabling growth
• Audience Insight: Understands what audiences want and how to build lasting loyalty
• Executive Communication: Communicates clearly with C-suite peers, external partners, and board-level stakeholders
• Cross-Functional Collaboration: Builds strong working relationships across departments and brings alignment without friction
• Decision-Making: Makes clear, values-aligned decisions under uncertainty and time pressure
• Business Acumen: Understands how brand strategy connects to organizational sustainability and growth
• Digital Product Vision: Ability to conceptualize and build new digital offerings
• Technical Acumen: Understanding the interplay between software development, content delivery, and audience platforms
• Agile Leadership: Championing fast-paced, iterative improvement in product development

Working Conditions and Environment

Travel:

• 0%-10%

Nights/Weekends/Holidays:

• 0%-10%

Physical Requirements:

The physical demands described here are representative of those that must be met by

an employee to successfully perform the essential functions of this job. Reasonable

accommodations may be made to enable individuals with disabilities to perform the

essential functions. Physical Activity may include Talking. Expressing or exchanging

ideas by means of the spoken word. Those activities in which they must convey detailed

or important spoken instructions to other workers accurately, loudly, or quickly. Hearing.

Perceiving the nature of sounds at normal speaking levels with or without correction.

Ability to receive detailed information through oral communication, and to make the

discriminations in sound. Repetitive motion. Substantial movements (motions) of the

wrists, hands, and/or fingers including pinching, typing or otherwise working, primarily

with fingers rather than the whole hand as in handling. Light work. Exerting up to 20

pounds of force occasionally, and/or up to 10 pounds of force frequently, and/or a

negligible amount of force constantly to move objects. If the use of arm and/or leg

controls requires exertion of forces greater than that for sedentary work and the worker

sits most of the time, the job is rated for light work. The worker is required to have close

visual acuity to perform an activity such as: preparing and analyzing data and figures;

transcribing; viewing a computer terminal; extensive reading.

Full-Time Benefits Offerings:

• Medical
• Dental
• Vision
• Health Savings Account w/employer contribution
• Flexible Savings Accounts
• Company Paid Short Term Disability/Long Term Disability
• EAP (Employee Assistance Program)
• Generous Paid Time Off (PTO)
• Three (3) Paid Mission Days
• Twelve (12) Company-Paid Holidays
• 403B Retirement with Company Match
• Group Life Insurance
• Legal Shield/Identity Theft Protection
• Access to Marketplace Ministry Chaplain

Third-Party Recruiter Policy:

We are grateful for the interest of those who wish to support our hiring efforts. However, Hope Media Group does not accept unsolicited resumes or candidate referrals from external staffing agencies or search firms. Submissions from third parties will not be considered and may be retained without obligation or payment or fees.