Mobile Proposition & Go To Market Executive

## Why work for us:

At Vodafone, we’re working hard to build a better future. A more connected, more inclusive, and more sustainable world. We believe technology is only as powerful as the people using it to create a better tomorrow:

## Role Purpose:

The VBU Mobile Proposition & GTM Executive is a critical role within the team, you will lead proposition development and innovation for new customer offerings including incentives as well as shape and execute monthly, quarterly and annual plans.

You will be a customer champion and use research, data and insights to develop compelling proposition concepts that customers will love. Working with our commercial, delivery and technology teams you will help build and deliver these propositions and bring to the market. For this you will need to demonstrate strong attention to detail, be highly structured in your approach & have a passion for working with and communicating with others.

Working with our commercial & sales teams you will present asks and options to business case, review performance to understand what is/isn’t working and stay close to performance reports to suggest enhancements.

## Essence of Role – Key Accountabilities:

Delivering impactful GTM executions by leveraging market intelligence and customer insights to shape product launches and proposition development.

Execute acquisition and retention through compelling, insight-led customer offers.

Design and implement GTM plans across multiple sales and marketing channels.

Manage propositions informed by market intelligence and customer insights.

Track competitor activity and market dynamics to inform strategic decisions. Ensure you are close to the customer through channel engagement. Lead the monthly insight panel with Channels to gain insight to enhance, develop new propositions or introduce incentives.

Enable sales and channel teams with the tools and knowledge needed to drive performance.

CVM and lifecycle initiatives, assessing their impact and effectiveness.

Support pricing strategies, promotional campaigns, and tactical offers to support commercial goals.

Execute acquisition and retention through compelling, insight-led customer offers.

Work with the Product Owner to assist in creating the vision for the short- and medium-term strategy for VBU Mobile.

Support the Mobile GTM Governance and planning within the wider team to prioritise and align to quarterly plans.

Ensure all propositions are translated into clearly understood and compelling marketing messages which have the customer needs and benefits at their core.

Responsible for proposition development, using your customer and market knowledge to build new propositions that will drive success for Vodafone.

Ownership for briefing all campaigns to marketing and CVM teams in a timely manner, ensuring the legal and compliance sign off.

## We Are Looking For You, If You Have:

Essential

• Minimum 5 years marketing experience with a focus on proposition ideation, design & development.
• Growth mindset, hungry to deliver innovative market changing propositions and marketing campaigns and ambition to win in competitive environment.
• Experience in working in fast changing marketing environment, understanding the macro environment, competitor landscape and a deep understanding of customer segment needs.
• Experience working cross functionally & delivering on time and under pressure
• Education to a degree level or highly relevant compensating work experience; previous telecommunications / other services industry marketing experience advantageous.
• Excellent communications & presentation skills (written & verbal).

Desirable

• Previous experience in Telco Market.
• Strong attention to detail, GTM planning and organisational skills.
• Demonstratable through experience; ability to influence & steer.
• Experience in marketing strategy, strong planning and implementation skills.
• Previous Experience working to Agile Principles and Practises.
• Strong skills across analysis, problem solving and attention to detail.

## When choosing us……….

When you join the Vodafone Team, you will have the chance to grow your career while also experiencing some serious benefits!

• Some of the benefits that you will receive along the way are:
• Competitive Salary
• Flexible working (times and location) is part of our culture where your hours can facilitate your personal work-life balance
• Generous Employer Pension contribution
• Free Phone Bill – When you join the team, your phone bill is on us! You will also receive mobile phone purchasing discounts
• Learning and Development – We provide extensive training to all of our employees so they can progress in their careers! There is also the Vodafone University where our employees can gain incredible skills!
• Exclusive Family and Friends Discounts – Receive additional discounts for you, your Family and Friends on Vodafone Products!
• 23 days annual leave and 3 charity days off – PLUS a dedicated day off for your birthday
• Access to our Wellness centre including free access to our Gym, health and wellness centre and external practitioners

We are passionate about our employees! Here at Vodafone we want you to bring your whole self to work and we enable this with our progressive workplace policies. We are proud supporters of the LGBTQ+ community and Vodafone is committed to support all of their employees at work. We are an equal opportunities employers where our people can be at their best.

When you combine Technology and the human spirit, anything is possible. And when you join Vodafone, we’ll help you shape a rewarding career that gives back in more ways than one. Its starts here. It starts with you