- Location
- Mumbai, MDC2C, India
- Type
- Full-time
- Department
- Management
- Source
- Workday
Description
Skill required: Marketing Operations - Campaign Management
Designation: Campaign Management Specialist
Qualifications:Any Graduation
Years of Experience:7 to 11 years
About Accenture
Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 784,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com
What would you do? • Help balance increased marketing complexity and diminishing marketing resources. • Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services. • Role requires Digital Marketing Ads Promotion creation design • The planning, executing, tracking and analysis of direct marketing campaigns. • These tasks span the entire lifecycle of a marketing campaign, from inception to launch to evaluation of result.
What are we looking for? • Primary skill - Campaign Management - P5 • Secondary skill - Brand Communications - P5 • Communication Management - P5
Roles and Responsibilities: • Key Accountabilities • Campaign Strategy and Execution • Plan and execute end to end marketing campaigns aligned with business goals and brand guidelines. • Adapt and execute NOE campaigns for local markets. • Manage campaign timelines budgets and deliverables. • Collaborate with cross functional teams for cohesive messaging. • Content Development and Brand Messaging • Create engaging content for email social media and websites including brand campaigns sales incentives and B2B competitions. • Develop key messages and storytelling aligned with brand positioning and customer needs. • Ensure consistent tone voice and messaging across platforms. • Digital and Social Media Campaigns • Manage digital campaigns using social media email and paid advertising to enhance reach. • Work with the digital marketing team to optimize campaign performance. • Stakeholder and Agency Coordination • Act as key contact for internal and external stakeholders. • Coordinate with creative agencies media partners and vendors to develop quality campaign assets. • Performance Analysis and Optimization • Track and analyze campaign performance using engagement conversion rates and ROI. • Prepare campaign reports with recommendations for improvement. • Use data driven decisions to refine messaging and targeting. • Other Responsibilities • Produce posters brochures and other POS for retail service stations. • Support loyalty partner campaigns with Qantas Uber Everyday Rewards Carsales and AGL ensuring on brand and on time delivery. • Create Requisitions in Ariba for the Brand and Comms team and manage them to the correct cost centre. • Support the Brand and Comms budget by completing the monthly forecast tracking activity and investment suggesting savings and overseeing year end accruals. • Lead team reporting by reviewing Datamine created Power BI reports and updating monthly OKR tracking and Performance Deck.Any Graduation
Designation: Campaign Management Specialist
Qualifications:Any Graduation
Years of Experience:7 to 11 years
About Accenture
Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 784,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com
What would you do? • Help balance increased marketing complexity and diminishing marketing resources. • Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services. • Role requires Digital Marketing Ads Promotion creation design • The planning, executing, tracking and analysis of direct marketing campaigns. • These tasks span the entire lifecycle of a marketing campaign, from inception to launch to evaluation of result.
What are we looking for? • Primary skill - Campaign Management - P5 • Secondary skill - Brand Communications - P5 • Communication Management - P5
Roles and Responsibilities: • Key Accountabilities • Campaign Strategy and Execution • Plan and execute end to end marketing campaigns aligned with business goals and brand guidelines. • Adapt and execute NOE campaigns for local markets. • Manage campaign timelines budgets and deliverables. • Collaborate with cross functional teams for cohesive messaging. • Content Development and Brand Messaging • Create engaging content for email social media and websites including brand campaigns sales incentives and B2B competitions. • Develop key messages and storytelling aligned with brand positioning and customer needs. • Ensure consistent tone voice and messaging across platforms. • Digital and Social Media Campaigns • Manage digital campaigns using social media email and paid advertising to enhance reach. • Work with the digital marketing team to optimize campaign performance. • Stakeholder and Agency Coordination • Act as key contact for internal and external stakeholders. • Coordinate with creative agencies media partners and vendors to develop quality campaign assets. • Performance Analysis and Optimization • Track and analyze campaign performance using engagement conversion rates and ROI. • Prepare campaign reports with recommendations for improvement. • Use data driven decisions to refine messaging and targeting. • Other Responsibilities • Produce posters brochures and other POS for retail service stations. • Support loyalty partner campaigns with Qantas Uber Everyday Rewards Carsales and AGL ensuring on brand and on time delivery. • Create Requisitions in Ariba for the Brand and Comms team and manage them to the correct cost centre. • Support the Brand and Comms budget by completing the monthly forecast tracking activity and investment suggesting savings and overseeing year end accruals. • Lead team reporting by reviewing Datamine created Power BI reports and updating monthly OKR tracking and Performance Deck.Any Graduation
About Accenture
Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities.Visit us at www.accenture.com
Equal Employment Opportunity Statement
We believe that no one should be discriminated against because of their differences. All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, military veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by applicable law. Our rich diversity makes us more innovative, more competitive, and more creative, which helps us better serve our clients and our communities.
Skills
Power BI