Director, Creative Strategy (Luxury)

Puck and Air Mail (Heat Media, Inc.) seek a Director of Creative Strategy to drive partnerships with luxury clients across our portfolio. This is a role that touches every aspect of our business; you’ll shape how we tell the story of our brands and audiences to the luxury market, develop the ideas and proposals that win business, create new sponsorable products with our editorial and events teams, run sold programs from start to finish, and be a strategic thought partner to our luxury sellers. 

This is a commercial role, built on a deep understanding of what makes Puck’s and Air Mail’s journalism distinct and reports to the VP, Creative Strategy & Client Service.


Primary Responsibilities:  

Own our luxury go-to-market storytelling and communication:

• Build and evolve the luxury go-to-market for Puck and Air Mail, defining how we position our audiences and tell the story of our brands and products to luxury partners and agencies.
• Create the narratives, research decks, and sales materials that bring that story to market.
• Serve as a strategic thought partner to the luxury sales team on account strategy, audience positioning, and where to find new business.
• Ability to clearly articulate the Puck and Air Mail stories, perspectives, and products  in conversations with clients.

Support the sale:

• Lead creative and strategy for client-specific opportunities, proposals, and RFPs, turning ideas into complete proposals in partnership with sellers and account management.
• Be able to brainstorm live with clients while staying true to Puck and Air Mail brand parameters.
• Present ideas directly and compellingly to clients and agencies.

Build products:

• Partner with editorial and events to create new sponsorable products across digital, audio, and events, from franchises and series to podcasts and live experiences.
• Take products from concept to market-ready by working cross functionally in defining the details, including format, deliverables, pricing inputs, timelines, and sales materials, so sellers can pitch them with confidence.
• Keep an eye out for new opportunities, using media, luxury, and culture trends to shape offerings, renewals, and expansion ideas.

To best perform in this job, you will demonstrate:

• Fluency in the luxury landscape; key brands, goals, marketing calendars, etc
• Strategic thinking and understanding of commercial viability of products paired with bold, original creative ideas.
• Confidence with senior clients; a compelling presenter and storyteller.
• Strong writing and deck-building skills.
• Strong project management skills, with the ability to run several projects at different stages.
• Good judgment to act independently, looping in management when needed.
• A “no task too small” mindset, a startup mentality, and consistency regardless of project size.
• Comfort using audience and performance data to shape and defend ideas.

Preferred Qualifications

• Bachelor's Degree
• 7+ years of experience on the publisher or agency side working with luxury clients
• Strong organizational and executional skills; bias towards action. 
• Experience developing new products or franchises with editorial or events teams.
• White glove service mentality in working with clients.
• Experience with Google Slides and Keynote preferred.

Salary, Perks & Benefits:

• The salary range for this role is $180,000 – $210,000 OTE, but the final offer amount is dependent on incumbent’s relevant experience, skill-level and location 
• Company equity
• Flexible PTO in addition to company holidays 
• Health, dental, and vision insurance 
• 401K
• Endless development opportunities at a fast-growing startup

About Puck:

Puck is a news brand dedicated to the inside story, hyper focused on the power corners of American culture: Wall Street, Washington, Hollywood, art, fashion, sports, and technology. We are focused on the “last mile” of news - what the insiders are really saying. 

Founded in 2021 in partnership with a team of entrepreneurial journalists, we believe in a better model to create elevated content, while narrowing the synapse between elite creators and their audiences. With the acquisition of Air Mail in 2025, we continue to expand our audience reach and deliver curated cultural content on the arts, literature, travel, fashion, beauty, politics and society.