Propzilla- Head of Digital Marketing – Real Estate

Job Description: Head of Digital Marketing – Real Estate

Job Title: Head of Digital Marketing

Department: Marketing

Industry: Real Estate

Experience: 7-8 years (Minimum 3-4 years in Real Estate Digital Marketing)

Team Size: Managing a team of approximately 20 members

Working days: 6 Days WFO (Sunday Off) | 2 Paid Leaves/ month

About Propzilla:
Founded in 2015, with over a decade of industry expertise and 2,000+ satisfied clients, Propzilla has emerged as a trusted name in premium and luxury real estate consulting across India’s fastest-growing cities. We believe real estate is more than just transactions — it’s about creating value, building relationships, and delivering results.

At Propzilla, we specialize in high-end residential properties, partnering with leading developers to offer exclusive, well-located projects that combine lifestyle elevation with strong investment potential — all tailored to your unique goals.

Key Responsibilities

• Develop and execute the organization's overall digital marketing strategy aligned with business and sales objectives.

• Lead, mentor, and manage a team of approximately 20 digital marketing professionals, including performance marketers, SEO specialists, content creators, social media managers, designers, and CRM executives.

• Drive qualified lead generation across multiple real estate projects through paid and organic digital channels.

• Plan, execute, and optimize campaigns across Google Ads, Meta, LinkedIn, YouTube, and other relevant platforms.

• Manage digital marketing budgets and ensure maximum ROI through data-driven decision-making.

• Collaborate closely with Sales, CRM, Branding, and Project teams to improve lead quality and conversion rates.

• Oversee SEO, SEM, website optimization, landing pages, content marketing, email marketing, and marketing automation initiatives.

• Monitor campaign performance, customer acquisition cost (CAC), cost per lead (CPL), return on ad spend (ROAS), and other key performance indicators.

• Implement attribution models and analytics frameworks using tools such as Google Analytics 4, Google Tag Manager, and CRM dashboards.

• Work with agencies, media partners, technology vendors, and internal stakeholders to ensure seamless campaign execution.

• Build strong remarketing, lead nurturing, and customer engagement strategies.

• Stay updated on digital marketing trends, AI tools, and emerging technologies relevant to the real estate industry.

• Ensure compliance with advertising guidelines, privacy regulations, and brand standards.

Key Performance Indicators (KPIs)

• Qualified lead generation volume and quality

• Cost per Lead (CPL)

• Customer Acquisition Cost (CAC)

• Return on Ad Spend (ROAS)

• Website traffic and conversion rates

• Lead-to-site visit conversion

• Site visit-to-booking conversion

• Team productivity and performance

• Campaign ROI and budget utilization

• Brand visibility and digital engagement metrics