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Our client, a luxury safari company, is seeking a dynamic PR Manager to elevate and protect the brand’s public reputation across two key markets: the United Kingdom and South Africa. In this strategic role, you’ll lead all PR activity for both regions — managing the London‑based PR agency, MMGY Grifco, and driving South African media relations directly.
You’ll shape and execute annual PR strategies aligned with the company’ business goals, championing brand awareness, demand generation, and high‑quality media exposure. From promoting the Member’s Club and supporting SADC sales to amplifying new product launches, key camps, and the company’s impact work, you’ll ensure the brand consistently shines in top‑tier print and digital publications.
This role is ideal for a seasoned PR professional who thrives in fast‑moving, purpose‑driven environments, builds strong media relationships, and knows how to secure standout coverage that moves the needle.
If you’re ready to craft compelling narratives, lead agency partnerships, and drive PR excellence for one of Africa’s most iconic conservation‑focused travel brands, this is your next chapter.
RESPONSIBILITIES:
- Set the company’s annual PR Strategy for the UK and South Africa, aligning it with overall business, marketing and PR goals.
- Manage the UK PR agency to ensure the execution of the strategy ‘on-time and in-full’, including daily communication, monthly status calls and formal six-month reviews.
- Ongoing media relations, meetings, events, press release distribution and pitches.
- Oversee media bookings with the Media Reservations Team to ensure they are strategically and professionally planned to drive the company’s PR and media relations, growing A-list media targets and high-end media coverage in these markets.
- Distribution of coverage received and compiling monthly progress reports.
- Leverage sponsorship /competition opportunities.
- PR & Media Content – Create and write compelling and breakthrough press releases and other content to support all of our relevant products and services, continuing to build coverage and the company’s brand reputation to drive growth.
- Edit and fact-check externally produced copy for media.
- Ensure our media content continually evolves for relevance in a digital world, driving traffic and leads to our website.
- Identify newsworthy angles and story ideas, writing compelling, interesting and industry-leading content for various niche journalists and markets.
- Conduct interviews with business stakeholders to gain insights for content angles.
- Awards – research new award opportunities for your markets and work with the PR team to ensure that the business, its people and individual products are internationally recognised as pioneering the way in conservation and hospitality.
- Awards – Strategise annual award submissions for your relevant markets (peer, trade, consumer and sustainability awards) in consultation with the Head of PR and aligning with the overall plan. Assist with applications where applicable.
- Contribute to the broader marketing team through day-to-day liaison aligned to the business values, and marketing strategy.
- Work closely with the company Sales Managers and external Sales Representatives in your markets to ensure that the PR and Sales strategies are aligned.
- Ensure that our brand values are consistently and accurately portrayed throughout the business, driving brand consistency across all company communications.
- Contribute to regular workshops on the company marketing, brand and impact strategies, and assist with any reasonable task related to the function of the Marketing, Communication and PR teams.
REQUIREMENTS:
Qualification:
- Bachelor’s Degree in English, Journalism, Marketing or PR Communications.
Experience:
- 10+ years of experience in corporate communications or PR, 3 of which within the travel and/or conservation tourism sector. Wide knowledge of the safari industry and luxury tourism a plus.
- Exposure to a range of different marketing channels, both offline and online.
Skills:
- Excellent analytical and communication skills, both written and oral.
- Excellent understanding of PR and media relations and the ability to source, build, nurture and grow new contacts from your identified markets.
- Ability to think and write strategically and conceptually to develop innovative story angles, with a particular emphasis on crafting compelling press releases.
- Confidence, energy and dynamism with the ability to work with an array of internal and external stakeholders.
- Experience in creating briefs and working with other marketing departments to create collateral required for high-end media and other external comms requirements.
- Strong attention to detail and creative understanding of what makes a good story while adhering to brand guidelines and key messages.
- Strong interpersonal skills.
- Ability to work under pressure and meet deadlines.
- Strong eye for detail and passionate about ensuring only the best work leaves the door.
- A passion for current trends coupled with a deep understanding of PR and corporate communications.
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