Community Engagment Lead

Company Description

Publicis is an omni-channel communications agency with over 600 employees across our Canadian operations. The office is the largest in our industry in Canada and boasts talent across various disciplines of marketing and advertising expertise. Publicis carries a balanced split of Canadian, U.S. and Global clients for which we are Agency of Record. Publicis supports a range of D&I actions through our Driving Change team as well as giving back to the community through a long-standing participation in the Out of the Cold Program. With a strong, active and familial culture, Pub United is the agency’s social club, hosting events as wide reaching as Curling, Trivia Nights and more.

Job Description

We’re looking for a Community Engagement Lead who really understands social.

Based in Toronto, you’ll work for brands that want to show up in culture, not just post into the void. This isn’t about maintaining calendars, it’s about creating work people actually care about.

 

As the Community Engagement Lead, you’ll help brands participate in culture in real time. You’ll identify engagement opportunities, build meaningful relationships with communities, and partner closely with strategists, creators, account teams, and clients to shape how brands show up every day.

 

You’ll work across always-on content, campaigns, creator partnerships, and real-time cultural moments, helping teams move quickly while staying connected to what audiences actually care about.

 

We’re a growing agency, which means no passengers. You’ll have real influence on how we work, what we make, and how we grow. If you like building as you go, you’ll feel right at home.

 

And yes, this role is deeply plugged into culture. You’re across platforms, creators, trends, and shifts in behavior before they hit the mainstream. More importantly, you know what’s worth acting on, and what’s just noise.

 

If you’re excited by the idea of shaping standout work, building something meaningful, and leaving your mark on a fast-moving agency, we should talk.

Responsibilities

• Lead day-to-day community management, including responding to comments, DMs, and looking for proactive engagement opportunities, in partnership with client teams 
• Build relationships with community members, and identify opportunities for surprise & delights 
• Feed into creation of net-new content, in partnership with content creators and strategists
• Assisting team in creating and approving social, video & display assets, ad-copy, creative calendars and other media assets.
• Management and sourcing of relevant industry and brand influencers.
• Support yearly digital, social, and influencer planning initiatives.  
• Gather, report and analyze social media metrics and results, and provide insights from the industry and overall marketing campaigns.
• Strategize with the internal creative team to develop social media initiatives and promotions.
• Perform social listening and other research across digital channels (comfortability handling data and experience with social listening tools an asset). 
• Communicate effectively with clients, internal teams and partners.
• Complete ad-hoc tasks and other duties, as assigned.
• Mentor junior community managers, as needed
• Take feedback in stride – we win together & lose together!

Qualifications

• Minimum 3 years’ experience in a social media/digital marketing role.
• Experience working with key digital platforms, including Meta, TikTok, YouTube, Pinterest, Snapchat, Twitter, etc.
• Fluent in English, both written and spoken. French written and spoken an asset.
• Understanding of social analytics and what they mean. You should have an ability to convert numbers into insights to make non-obvious content recommendations that resonate.
• Strong writing background with an ability to communicate thoughts clearly and simply.
• Track record in a client-facing role, presenting to and collaborating with an ability to think on the fly and pivot ideas in real-time.

You are an ideal candidate if you:

• Are curious by nature: you’re interested how things work and why they work that way
• Have the spiciest take in the room (we want people who think differently than we do)
• Are creatively driven and think of data as a vehicle to unlocking new opportunities
• Have strong written and presentation skills
• Set high quality standards of work for yourself and aim to get every detail right 
• Relentlessly want to improve and grow
• Have a bias for action  
• Undergraduate Degree (Marketing, Business, Public Relations/Communications, Psychology) or other related degrees considered an asset

Additional Information

Salary

 

Transparency matters to us. The salary range for this position is $60,000 to $65,000 per year. Actual compensation within this range will be based on a variety of factors, including relevant experience, knowledge, skills, and applicable certifications. This range reflects what we reasonably expect to offer based on current market data.

 

AI Use

 

We use artificial intelligence tools to support parts of our hiring process, such as reviewing applications or analysing resumes. These tools assist our recruitment team but never replace human decision-making. We believe in a human-first approach, where your experience and potential are recognised by people.

 

Publicis Canada is committed to building a diverse workforce representative of our community. We encourage and are pleased to consider all qualified candidates, without regard to race, colour, citizenship, religion, sex, marital/family status, sexual orientation, gender identity, Aboriginal status, age, disability, or persons who may require an accommodation, to apply. If you require a specific accommodation, please contact Human Resources.