Public Relations Manager

About Four Seasons:

Four Seasons is powered by our people. We are a collective of individuals who crave to become better, to push ourselves to new heights and to treat each other as we wish to be treated in return. Our team members around the world create amazing experiences for our guests, residents, and partners through a commitment to luxury with genuine heart. We know that the best way to enable our people to deliver these exceptional guest experiences is through a world-class employee experience and company culture.         

At Four Seasons, we believe in recognizing a familiar face, welcoming a new one and treating everyone we meet the way we would want to be treated ourselves. Whether you work with us, stay with us, live with us or discover with us, we believe our purpose is to create impressions that will stay with you for a lifetime. It comes from our belief that life is richer when we truly connect to the people and the world around us.

About the location:

An urban retreat steeped in historic beauty. Stroll the city’s biggest private garden – a tranquil haven of statues, fountains and centuries-old trees – or retire to your suite where frescoes line the walls amid original architectural features. Our historic Hotel, with its Michelin-starred Italian restaurant and a locally inspired Spa where you can spend afternoons in pure indulgence, is just steps away from the cultural heart of Florence.

Four Seasons Hotel Firenze is currently seeking a dynamic and strategic Public Relations Manager to join our Commercial Team.

About the role

The Public Relations Manager is a key member of our Commercial Team, responsible for driving visibility and elevating the Hotel reputation across global and local markets. In this role, you will collaborate closely with the Commercial Leadership Team to enhance awareness through traditional print media, digital platforms, and social channels. You will support marketing and advertising initiatives, contribute to the development and execution of the annual PR plan, and oversee all digital communication tools, including the resort website and e‑Newsletter.

What you will do

Develop innovative publicity programs that will increase awareness and positive perception of the resort, its spa, culinary programs, services, and personnel.  Programs should address specific needs as outlined in the marketing plan and capitalize on unexpected opportunities as they arise.  

Maximize opportunities for publicity in all media through careful research and targeted editorial pitch plan, focused on key feeder markets for both the group and leisure segments.   

Maintain professional relationships with media to support achieving the goals outlined in the PR plan, including the distribution of targeted media releases, media kits, pitches, and other PR related material.   

Assist in the development and execution of an annual PR plan as an integral part of Hotel marketing plan, based on guidelines given in the annual plan instructions, including a PR roadmap, segment strategies, and key PR initiatives.  

Utilize all digital marketing tools to expand visibility, including the development of an e‑Newsletter, oversight of email campaigns, customized mini‑sites, and other online assets.

Manage and maintain an up‑to‑date image and video library to support media needs and maximize exposure.​

Ensure all promotions, advertising materials, direct mail pieces, and collateral reflect Four Seasons brand standards and the highest level of professionalism.

What you bring

A minimum of three years of experience in public relations within a communications agency, hotel group, or a luxury, fashion, or FMCG brand.

Strong media relations expertise supported by advanced experience and established contacts.

Proven social media management skills across key platforms.

Knowledge of graphic arts production and marketing collateral processes.

Experience coordinating and overseeing photo shoots and video productions.

Proficiency in standard Microsoft applications (Word, PowerPoint, Excel, Publisher).

Basic understanding of journalism principles and broadcast production methods.

Excellent written and verbal communication skills in Italian and English; additional languages are an asset.

What we offer: 
•   Competitive Salary, wages, and a comprehensive benefits package
•   Excellent Training and Development opportunities
•   Employee Discount for stays at any Four Seasons worldwide
•   Complimentary Dry Cleaning for Employee Uniforms
•   Employee Meals

Schedule & Hours:

Full‑time position, based on‑site in Florence.

Candidates must hold valid legal authorization to work in Italy at the time of application.