Merchant and Commercial Strategy

About Comfrt:
Comfrt is the fastest growing ecommerce brand built on a mission to support mental health and create everything comfortable for an easy, stress-free, cozy lifestyle, we are obsessed with our customer and dedicated to building the ultimate comfort brand ecosystem. 

About the Role:

Comfrt is seeking a strategic, analytical, and customer-focused Merchant & Commercial Strategy leader to drive the merchandising and commercial success of our product portfolio. This role owns merchandising strategy across assigned categories, including assortment planning, line architecture, category performance, inventory productivity, pricing, channel optimization, and financial performance. Partnering closely with Product Development and Design, this leader translates the product roadmap into commercially successful assortments that meet customer demand and achieve business objectives. 

In addition to merchandising, this role partners closely with Marketing, Creative, Planning, Finance, and eCommerce to lead the commercial strategy and go-to-market execution for new product launches. 

What You'll Do:

Merchandising & Assortment Strategy 

• Own the merchandising strategy for assigned product categories, including assortment planning, line architecture, SKU productivity, pricing, and seasonal product flow. 
• Partner with Product Development to translate the product roadmap into commercially successful assortments that meet customer demand and business objectives. ● Develop category strategies that balance innovation, hero products, replenishment, and new product introductions. 
• Optimize product assortments across DTC, retail, wholesale, marketplaces, and international channels. 

Commercial Strategy & Go-to-Market

• Lead the commercial strategy for product launches, partnering closely with Marketing to develop go-to-market plans that maximize customer engagement, conversion, and revenue. 
• Develop commercial product briefs that define customer value propositions, hero products, pricing strategy, launch sequencing, and key selling messages. ● Collaborate with Product, Marketing and Creative on product storytelling, campaign priorities, launch calendars, and promotional strategies. 
• Ensure every product launch is supported by a cohesive merchandising, marketing, and channel strategy. 

Business & Financial Ownership 

• Own category performance, including sales, gross margin, inventory productivity, turns, sell-through, markdown risk, and profitability. 
• Partner with Planning and Finance on inventory investment, forecasting, pricing architecture, retail positioning by market, and promotional cadence. 
• Analyze business performance, customer insights, and competitive trends to recommend assortment, pricing, and commercialization strategies. 

Channel & Customer Strategy 

• Develop channel-specific assortment and merchandising strategies that optimize performance across all customer touchpoints. 
• Partner with eCommerce to improve digital merchandising, product presentation, category navigation, and conversion. 
• Recommend product positioning and assortment strategies by channel, geography, and customer segment. 

Cross-Functional Leadership 

• Serve as the commercial partner to Product Management throughout the product lifecycle. 
• Collaborate closely with Product, Planning, Finance, Marketing, Creative, eCommerce, Retail, and Operations to ensure successful product launches and category performance. 
• Translate customer feedback, sales data, returns, and market trends into actionable recommendations that improve future assortments and commercial strategies. 

Who You are: 

• 7+ years of merchandising, category management, or commercial strategy experience within a high-growth apparel, footwear, home, or consumer products business. ● Proven success developing assortments, driving category growth, and managing product performance across multiple sales channels. 
• Strong experience in assortment planning, retail math, inventory management, pricing strategy, margin optimization, and financial analysis. 
• Experience leading commercial go-to-market strategies and partnering closely with Marketing on product launches, campaigns, and product storytelling. 
• Strong understanding of omnichannel merchandising, eCommerce, retail, and wholesale business models. 
• Demonstrated ability to analyze customer insights, sales performance, and market trends to influence business decisions. 
• Exceptional cross-functional leadership skills with experience partnering across Product, Marketing, Finance, Planning, Creative, and eCommerce. 
• Highly analytical, strategic, and customer-focused, with the ability to balance creativity and commercial decision-making in a fast-paced, high-growth environment. 

Software & Technical Proficiency 

• Advanced Microsoft Excel, including Pivot Tables, XLOOKUP, Power Query, financial modeling, and retail analytics. 
• Experience with ERP systems such as NetSuite, SAP, Microsoft Dynamics, Oracle, or similar. 
• Experience working in Product Lifecycle Management (PLM) systems. ● Proficiency with merchandise planning and inventory management systems. ● Experience with business intelligence and reporting tools such as Power BI, Looker, or similar. 
• Familiarity with eCommerce platforms such as Shopify Plus and digital merchandising tools. 
• Experience with project management platforms such as Asana. 

Soft Skills 

• Positive attitude with a team-first mentality 
• Flexible and adaptable in a fast-moving environment 
• Strong sense of urgency and accountability 
• Excellent organizational and communication skills 
• Ability to multitask and manage high workload volume 
• Strong follow-through and attention to detail 
• Self-motivated and solutions-oriented, especially in a remote work environment ● Comfortable working in an evolving, high-growth environment 
• Demonstrates resilience, urgency, and ownership while maintaining a high standard of execution in a demanding environment. 
• Ability to remain calm and productive under pressure
• Proactive mindset with willingness to jump in wherever needed to support the team and business priorities 
• Brings a hands-on, roll-up-your-sleeves mentality and thrives in an entrepreneurial culture where speed, collaboration, and execution are critical 

What Success Looks Like 

Within the first 6-12 months, this leader will: 

• Build customer-centric assortments that drive profitable growth while balancing innovation, hero products, and replenishment. 
• Improve category performance through stronger assortment planning, pricing strategies, inventory productivity, and financial discipline. 
• Increase gross margin by optimizing retail positioning, pricing architecture, promotional cadence, and channel strategy. 
• Partner seamlessly with Product Management to successfully commercialize the product roadmap and maximize the success of every launch. 
• Develop best-in-class go-to-market strategies with Marketing that deliver compelling product storytelling, strong customer engagement, and high-performing product launches. 
• Optimize product performance across DTC, retail, wholesale, marketplaces, and international channels through channel-specific merchandising strategies. ● Establish a data-driven merchandising culture by leveraging customer insights, sales performance, competitive analysis, and financial metrics to inform business decisions. ● Become a trusted cross-functional leader who aligns Product, Marketing, Finance, Planning, eCommerce, and Operations around one commercial strategy that delivers sustainable, profitable growth. 

Why Join Comfrt? 

• Be part of a purpose-driven company that’s shaping the future of comfort and mental wellness.
• Work in a supportive, creative environment where your ideas and growth are valued.
• Enjoy Comfrt benefits such as generous paid time off, company-covered health insurance, 5% 401k match, and discounts on all Comfrt products!
• Join a passionate team making an impact on exciting projects, all while enjoying the flexibility and collaborative support of a fully remote environment.

Comfrt is an equal opportunity employer. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills.