Summer 2027 Intern - Associate Brand Manager - MBA

Regular networking opportunities with the highest levels of marketing leadership across our business. WE PROVIDE THE COACHING, TRAINING & CULTURE TO SUCCEED COACHING & FEEDBACK Consistent mentorship and feedback throughout the program Coaching & support from former interns Mid-point & final performance evaluations Executive meet & greets Formal & informal leadership exposure Opportunities to build personal connections across the organization Currently enrolled in a two-year, full-time MBA program; must be between your 1st and 2nd year (expected graduation the year following the internship) 3-6 years of full-time, post-undergraduate professional experience Strong analytical aptitude — able to work with data and translate findings into stories and strategic action Proficiency in Excel and PowerPoint Ability to manage multiple priorities in a cross-functional, fast-paced environment Marketing concentration is not required but is a plus CPG, beverage, or brand marketing experience is a plus Experience with syndicated marketing research databases (e.g., Circana/IRI, Numerator, YouGov, Mintel) is a plus Our ideal intern brings a general manager and challenger mindset with a passion for our brands and our consumers. We evaluate interns across two dimensions: The "What" — Results Analytical rigor — synthesizes data and develops insight-driven, strategic recommendations Framing & storytelling — frames recommendations into a persuasive, clear narrative Consumer & shopper-driven insights — demonstrates genuine passion for understanding the consumer Strategic thought leadership — thinks critically, combines qualitative and quantitative inputs, and applies brand stewardship principles Balanced priorities — demonstrates growing business acumen and proactively takes ownership As a Summer MBA Marketing Intern, you will be assigned a project focused on a real business challenge. Projects are designed to stretch your analytical and strategic thinking. Throughout the summer you will develop and strengthen key managerial competencies with support from a dedicated Project Lead and Mentor. BRAND ANALYTICS & INSIGHT GENERATION Dive into brand, industry, and consumer data to identify business issues and opportunities. Apply multiple data sources — including syndicated tools such as Circana/IRI, Numerator, and YouGov — to uncover actionable insights and develop evidence-backed strategic recommendations. BRAND PROJECT OWNERSHIP Own and drive your individual summer brand project end-to-end, from initial scoping through final presentation to senior leaders. Work collaboratively with your Project Lead and cross-functional partners to shape your approach, build your story, and develop a fully formed strategic recommendation. Projects span areas such as brand strategy, innovation, digital shelf, consumer insights, and go-to-market planning. CONSUMER UNDERSTANDING Develop your understanding of the consumer — who they are, what they need, and how our brands can serve them better. Translate consumer insights into clear, actionable implications that inform your brand project recommendations. Begin building a working knowledge of brand equity fundamentals and what sets our brands apart in the marketplace. BRAND STRATEGY SUPPORT Contribute to brand planning conversations and assist in developing materials that bring your recommendations to life — including analyses, presentations, and strategic frameworks. Gain exposure to annual brand planning, budgeting processes, and cross-functional brand alignment under the guidance of your Project Lead. Engage with colleagues across Marketing, Consumer Insights, Finance, Innovation, Sales, and Operations to gather input and build a well-rounded business perspective. We challenge each intern to schedule at least five coffee chats with marketers outside of their day-to-day team over the course of the summer. FINAL PRESENTATION Deliver a 25-30-minute strategic presentation to senior Marketing leadership covering your key insights, strategic approaches, recommendations, and implementation considerations. Q&A follows. This is your moment to showcase your thinking and the impact of your work. PROGRAM LOGISTICS Program dates: June 7 - August 13, 2027 Full-time, 40 hours per week, Monday - Friday Hybrid work model based out of Frisco, Texas (Beverage Company Operating Unit HQ)