Graduate Marketing Executive

Overview

The Marketing Graduate Programme offers an exciting opportunity for a Graduate to join two successful and ambitious businesses as part of a unique rotational marketing scheme.

 

Over two years, you'll gain hands-on experience across both apetito and Wiltshire Farm Foods, developing a broad understanding of marketing in both business-to-business and consumer environments.

 

You'll spend one year working within apetito Marketing and one year within Wiltshire Farm Foods Marketing. The order of these placements may vary, but throughout the programme you'll gain experience across a wide range of marketing disciplines.

 

Within apetito, you'll experience B2B marketing across sectors such as Healthcare, Care Homes, Education and Corporate, supporting activity including customer insight, proposition development, lead generation, content marketing, digital campaigns and events.

 

Within Wiltshire Farm Foods, you'll gain exposure to consumer marketing, learning how we attract, engage and retain customers through channels including TV advertising, Direct Mail, Press, Digital, Social Media and CRM. You'll also develop an understanding of customer loyalty, customer experience and brand building in one of the UK's leading direct-to-consumer businesses.

 

Throughout the programme, you'll work with experienced marketers, agency partners, data analysts and commercial teams, gaining exposure to the full marketing mix. You'll have opportunities to contribute to meaningful projects, develop your commercial understanding and play a role in helping both businesses continue to grow.

 

Unlike many graduate marketing schemes, this programme offers practical experience across both business-to-business and consumer marketing, providing a broader understanding of the marketing profession and opening up a wider range of future career opportunities.

 

A full UK driving licence is required for this role.

Who we are

apetito and Wiltshire Farm Foods are part of the same family-owned International group, united by a shared value: Making a Real Difference through food.

 

apetito is a leading provider of food and related services to organisations across the UK and internationally, serving sectors including Healthcare, Care Homes and Education. Through innovation, insight and outstanding service, we help our customers deliver exceptional food and dining experiences to the people they serve.

 

Wiltshire Farm Foods is the UK's leading frozen home meal delivery service, providing delicious and nutritious meals directly to customers through a nationwide network of local depots. We serve hundreds of thousands of customers every year and are passionate about brightening our customers’ day through tasty meals and  genuinely exceptional customer service.

 

Together, our two businesses offer a unique opportunity for aspiring marketers. You'll gain experience of both B2B and consumer marketing, learning how different audiences, channels and strategies come together to drive growth across a market-leading organisation.

 

As an organisation, we're committed to doing business the right way. From our ambition to achieve Net Zero by 2040 to our award-winning sustainability initiatives, including  our world-first closed-loop meal tray recycling scheme, we're focused on making a positive difference for our customers, communities and the environment.

 

As part of our two-year Graduate Programme, you'll receive mentoring, leadership development and exposure to senior stakeholders across both businesses. You'll also have opportunities to present your work to senior leaders and contribute to projects that make a genuine difference.

 

Our ambition is to develop the next generation of marketing talent and future business leaders.

Responsibilities

Typical activities will include:

 

• Supporting the planning and execution of integrated marketing campaigns.
• Working across both B2B and consumer marketing environments.
• Supporting customer acquisition, engagement and retention initiatives.
• Analysing campaign performance and identifying opportunities for improvement.
• Working with internal data and insight teams to understand customer behaviour.
• Supporting content creation across digital, social, print and email channels.
• Assisting with customer research projects and insight gathering.
• Supporting exhibitions, events and customer-facing activity.
• Working with agency partners and external suppliers.
• Collaborating with teams across marketing, commercial, analytics, category and digital functions.
• Presenting recommendations and project updates to stakeholders.

About you

Essential

• Graduated with or studying towards, a degree in Marketing, Business, Communications or a related discipline, with an expectation that you will achieve a 2:2 or above before joining the programme.
• Exceptional attention to detail.
• Strong organisational skills and the ability to manage multiple priorities.
• Excellent written and verbal communication skills.
• Strong relationship-building skills and the confidence to work with a variety of stakeholders.
• Analytical mindset with an interest in understanding customer behaviour and campaign performance.
• A willingness to learn and take ownership of new challenges.
• Commercially aware and interested in how businesses grow.
• Strong team player who enjoys collaborating with others.
• Creative thinker with strong problem-solving skills.
• Full UK driving licence.

Desirable

• A placement year, internship or relevant work experience.
• Experience using marketing, social media, research or design tools.
• Basic copywriting or content creation experience.
• Experience analysing data or drawing insights from information.
• Understanding of both B2B and consumer marketing principles.

Personal Qualities

• Curious and eager to learn.
• Positive, self-motivated and proactive.
• Comfortable stepping outside your comfort zone and adapting to new situations.
•  
• Passionate about understanding customers and their needs.

The graduate scheme is for 2 years. You must hold right to work for at least the full duration of the graduate scheme to be eligible for this role.

 

This role is not eligible for sponsorship under the skilled worker route as it does not meet the minimum requirements set out under the UK Immigration Rules.

 

Company Benefits

• Competitive salary – accredited Living Wage employer
• 25 days holiday per year, plus bank holidays
• Option to purchase up to 5 additional days holiday per year
• Discretionary annual bonus scheme
• Pension scheme - employer matched contributions up to 4%
• Life assurance scheme worth at least 1x annual salary
• Subsidised canteen
• Free parking
• Free turkey or voucher at Christmas
• apetito perks scheme including salary sacrifice options and retail discounts

Our Values

As a family-owned business, we take great pride in being a company that makes a real difference and is dedicated to creating outstanding meals to be proud of.

 

We develop a range of products designed to enhance health and well-being for all our customers.

 

We are driven by a passion for service and dedicated to feeding some of the UK’s most vulnerable people.

 

We proudly support British food and farming, focusing on using the best ethical and sustainable produce in alignment with our goal to reach Net Zero by 2040.

Our ethical standards are recognised by the ETI and we are an accredited Living Wage employer.Learn more about apetito’s commitment to a more sustainable future.

 

We embrace inclusion, empowering individuals from diverse backgrounds.

Our commitment to making a real difference extends to customers, communities, and staff and we're on a mission to build an inclusive workplace where everyone reaches their full potential.