About Eloelo Group

Role Overview

Key Responsibilities

• Define and own the product vision, strategy, and roadmap for your designated product area in alignment with Story TV's business goals.
• Identify opportunities through user research, data analysis, competitive benchmarking, and stakeholder inputs.
• Prioritise features and initiatives using structured frameworks (RICE, ICE, MoSCoW) to maximise impact.

• Conduct qualitative and quantitative research to deeply understand user needs, pain points, and behaviours.
• Synthesise insights into clear problem statements and translate them into well-defined product requirements.
• Continuously validate assumptions through A/B testing, user interviews, usability testing, and analytics.

• Write crisp PRDs, user stories, and acceptance criteria that enable the engineering and design teams to build effectively.
• Partner with engineering leads to scope, plan, and deliver features on time with high quality.
• Own the sprint planning, backlog grooming, and release management processes for your pod.

• Define and track key product metrics (DAU/MAU, retention, watch time, engagement rate, conversion) and own performance dashboards.
• Use data to drive product decisions, identify growth levers, and course-correct where needed.
• Drive experimentation culture — design, launch, and analyse A/B tests to optimise product experiences.

• Collaborate closely with Design, Engineering, Content, Marketing, and Business teams to deliver cohesive product experiences.
• Communicate product plans, progress, and results clearly to leadership and cross-functional partners.
• Act as the voice of the user within the team and consistently advocate for user-centric decisions.

What We're Looking For

• 6–9 years of product management experience, preferably in a consumer internet, OTT, media, or entertainment product.
• Strong analytical skills — comfortable working with SQL, product analytics tools (Mixpanel, Amplitude, Firebase, or similar), and deriving actionable insights from data.
• Experience writing detailed PRDs and working in agile development environments.
• Proven ability to manage multiple stakeholders and drive cross-functional alignment.
• Excellent communication and storytelling skills — ability to present complex ideas simply and persuasively.
• Strong ownership mindset with the ability to self-manage and deliver in a fast-paced environment.

• Prior experience with video streaming platforms, OTT products, content recommendation systems, or creator economy tools.
• Exposure to personalisation, ML-driven features, or recommendation algorithms is a strong plus.
• Familiarity with monetisation models — AVOD, SVOD, in-app purchases, or creator revenue sharing.
• Bachelor's degree in Engineering, Computer Science, or a related field; MBA from a premier institution is a plus.
• Experience working in a high-growth startup environment.

Traits That Will Make You Exceptional

• You are deeply curious about what users want and even more curious about why.
• You treat data as a compass, not a crutch — you know when to trust the numbers and when to trust your instincts.
• You are a strong communicator who can inspire a team around a vision and also get into the weeds with engineers when needed.
• You move fast without breaking things — you know how to ship iteratively and learn quickly.
• You are passionate about storytelling, content, and the future of entertainment in India.

What We Offer

• An opportunity to shape the product experience of a rapidly growing digital entertainment platform.
• A collaborative, creative, and fast-moving work environment with passionate colleagues.
• Competitive compensation, performance-linked bonuses, and ESOPs.
• Direct access to leadership and a culture that values product thinking at every level.
• Significant career growth opportunities as Story TV scales its audience and product portfolio.