Senior Executive Product Marketing

Essential Duties and Responsibilities:

The Senior Executive, Product Marketing is accountable for executing product marketing and go-to-market initiatives for Enfrasys' 5G Private Network, Edge/MEC and partner application portfolio, including AI-enabled solutions. The role translates product capabilities into industry-relevant value propositions, campaigns, market insights, customer advocacy and sales enablement materials that strengthen market awareness, generate qualified demand and accelerate portfolio adoption across targeted industries and customer segments.

1. Go-to-Market Activation & Market Growth:

• Execute approved go-to-market plans and industry-specific campaigns for 5G Private Networks, Edge/MEC and partner application portfolios.
• Support market development activities across transportation and logistics, manufacturing, industrial, energy, government and smart city sectors.
• Align marketing activities with business priorities, portfolio growth objectives and target customer segments.
• Contribute to launch readiness and market activation initiatives for new offerings and use cases.
• Support demand generation efforts that increase awareness and market engagement.

2. Product Positioning, Content & Sales Enablement: 

• Develop and maintain product positioning, messaging frameworks and industry-specific narratives.
• Translate technical capabilities into customer-focused business outcomes and use cases.
• Create and maintain product marketing assets, solution briefs, battle cards, presentations and sales enablement materials.
• Ensure messaging consistency across campaigns, customer engagements and marketing channels.
• Support sales teams with relevant content and positioning that strengthen opportunity conversations.

3. Market Intelligence & Customer Advocacy: 

• Monitor industry trends, competitor activities, customer needs and technology developments relevant to the portfolio.
• Identify market opportunities and emerging use cases that support portfolio growth.
• Provide actionable insights that support positioning, campaign decisions and portfolio priorities.
• Coordinate customer success stories, testimonials and reference materials.
• Capture business outcomes, use cases and customer value delivered through deployed solutions.

4. Campaign Performance & Marketing Effectiveness:

• Track campaign performance, engagement metrics, lead outcomes and marketing effectiveness.
• Monitor pipeline contribution, content utilization and campaign ROI indicators.
• Analyze performance trends and recommend improvements to strengthen marketing outcomes.
• Prepare timely performance reporting and actionable recommendations.
• Support continuous optimization of product marketing activities and go-to-market execution.

Education and/or Work Experience Requirements:

• Bachelor's Degree in Marketing, Communications, Business, Technology Management or related discipline.
• Minimum 4–6 years of experience in Product Marketing, Technology Marketing, Segment Marketing, Digital Marketing or related functions.
• Experience supporting go-to-market initiatives, campaigns and product marketing activities.
• Experience developing product positioning, content and customer-facing marketing assets.
• Experience analyzing market trends, customer insights and campaign performance.
• Experience working across Product, Sales and Marketing functions.
• Experience within telecommunications, cloud, AI, Edge/MEC, enterprise technology or digital infrastructure industries.
  
• Experience supporting B2B technology portfolios and solution-based marketing.
  
• Experience engaging government, enterprise or industry-specific customer segments