Marketing Solutions Analyst

The Analyst role exists to provide high-quality data and analytical support across Marketing Solutions client engagements. The individual will work with senior team members to prepare, validate and analyse client data, helping the team deliver accurate insights and practical recommendations.

• Understand business requirements and translate them into clear analytical questions, tasks and data requirements.
• Collect, structure, clean and validate data from multiple sources, ensuring that it is complete, consistent and ready for analysis.
• Perform data investigations and exploratory analysis to identify trends, patterns, anomalies and potential drivers of business performance.
• Reconcile data across different sources and proactively investigate discrepancies before analysis begins.
• Build accurate, well-structured analyses in Microsoft Excel and support the preparation of client-ready outputs in Microsoft PowerPoint.
• Support Marketing Mix Modelling and other marketing effectiveness work by preparing data, reviewing model inputs and helping interpret analytical outputs.
• Translate analytical findings into clear messages that can be understood by both technical and non-technical stakeholders.
• Maintain high standards of accuracy, documentation and quality control across assigned deliverables.
• Manage assigned tasks against agreed timelines and raise risks, data issues or dependencies at an early stage.
• Collaborate with consulting, data, modelling, engineering and delivery colleagues across the India GCC, UK and wider global organisation.

Required Knowledge and Experience

• Approximately one year or more of relevant experience in analytics, data analysis, research, consulting or a related field. Strong graduates with relevant internships, academic projects or equivalent practical experience may also be considered.
• Strong quantitative and analytical knowledge, with the ability to work logically through data problems, identify inconsistencies and draw evidence-based conclusions.
• A degree in statistics, mathematics, economics, engineering, data analytics or another quantitative discipline is preferred because the role involves continuous interpretation and validation of numerical information. Equivalent practical analytical experience will also be considered.
• An understanding of data preparation, validation and quality assurance, including why accurate and consistent data is essential for reliable analytical outputs.
• An interest in marketing analytics and using data to understand business performance. Previous marketing or Marketing Mix Modelling experience is beneficial but not required.

Required Technical Skills

• Advanced Microsoft Excel, including formulas, pivot tables, lookups, data manipulation and structured quality checks.
• Good Microsoft PowerPoint skills, with the ability to organise information and communicate findings clearly.
• Practical experience working with large or complex datasets from multiple sources.
• Working knowledge of SQL, Structured Query Language, or another data-querying or analytical tool.
• Ability to present analytical findings clearly in written and verbal English.

Preferred Skills

We’re also looking for the preferred skills below. Whether you are proficient or could use some brushing up, we’re happy to support your career development and growth in:

• Experience with Python, R or another analytical programming language.
• Experience with visualisation tools such as Microsoft Power BI or Tableau.
• Exposure to marketing analytics, Marketing Mix Modelling, attribution, customer analytics or commercial performance analysis.
• Experience preparing analysis or presentations for clients or senior stakeholders.
• Familiarity with statistical methods such as regression, forecasting, hypothesis testing or time-series analysis.