- Location
- Mumbai - Urmi, India
- Type
- Full-time
- Department
- Marketing
- Seniority
- Manager
- Source
- Workday
Description
* Job Summary
Brand Measurements Research manager within Entertainment Ad Sales Strategy works within the Entertainment Brand Measurements team to manage all primary research and measurement projects including brand lift studies and others to determine impact on KPIs defined by the advertiser. They will be responsible for execution of the measurement / research projects for specific impact properties as well as specific themes identified by the strategy lead to strengthening the Entertainment narrative in the minds of advertiser marketing leadership. The role also includes developing strategic narratives through extensive data analytics basis primary & secondary research to enable stronger conversations & pitches in the market.
* About the team
The team works on providing research-based insights for Advertising Effectiveness of Brand Campaigns on the network through pioneering Advanced Measurement Tools
* Key Responsibilities
- End-to-end management of measurement & primary research & measurement projects that demonstrate better & improved ROI for clients and lifts the relevance of advertising and content solutions.
- Analyse data from secondary & syndicated data resources along with that of commissioned projects to derive holistic insights for specific category and client segments.
- Collaborate with cross functional teams to identify and develop the optimal research / measurement plan that addresses the brief of a strong linear entertainment narrative.
- Own and execute brand impact measurement studies including study design, fieldwork, data analysis and presentation of findings.
- Identify research and measurement agency partners that can deliver new & differentiated insights for a compelling linear entertainment ad sales narrative
- Execution of new advanced measurement projects and forming compelling narratives for Ad Sales basis the results
* Skills & Attributes for success
- Ability to work in a fast paced and challenging environment
- Strong passion for research and insights
- Attention to detail
- Ability to work with tight deadlines
- Managing multiple projects & priorities accordingly
- Highly collaborative
- High energy levels and go-getter attitude
* Preferred Education & Experience
- 4-6 years of market research and data analytics experience
- Experience in primary research and measurement projects
- Excellent data analytics skills
- Proficient in connecting data from multiple sources and deriving insights
- Hands-on experience with MS Excel and data analytical tools
- Master’s degree in Management / Marketing / Statistics
* About Us (Boilerplate)
Perched firmly at the nucleus of spellbinding content and innovative technology, JioStar is a leading global media & entertainment company that is reimagining the way audiences consume entertainment and sports. Its television network and steaming service together reach more than 750 million viewers every week, igniting the dreams and aspirations of hundreds of million people across geographies.