- Location
- Calabasas, CA · Calabasas, California, United States
- Department
- Marketing
- Source
- Greenhouse
Description
True Classic is hiring a Creative Strategist to take ownership of developing high-performing, persona-driven creative strategy and messaging across paid media channels. This role will lead creative strategy and performance-informed messaging development, ensuring creative concepts, copy, and testing frameworks drive measurable business impact across the funnel. This role is ideal for someone who is strategic, analytical, hands-on, and deeply consumer-minded and can translate customer insights and performance data into scalable creative systems, testable hypotheses, and high-converting campaigns in a fast-paced, evolving environment.
All of True Classic’s roles are global and omni-channel, leading designated areas of accountability across all product categories, countries, and sales and marketing channels. This role will have impact across DTC, retail, wholesale, marketplaces, and emerging channels, ensuring strategic alignment and executional rigor across the enterprise.
Areas of Accountability
Creative Strategy & Performance Insights
- Own creative reporting and learning recaps across assigned products and verticals
- Analyze creative performance patterns across hooks, messaging, structure, tone, offers, and claims to inform next steps
- Translate customer insights, CX feedback, and performance trends into actionable creative testing roadmaps
- Connect media performance insights to creative strategy opportunities that improve CPA and scale winning concepts
Messaging Architecture & Copy Development
- Build persona-based messaging frameworks across funnel stages, including value propositions, objections, RTBs, social proof, offers, and CTAs
- Write high-converting direct-response copy across hooks, VO scripts, captions, headlines, and landing page concepts
- Develop messaging systems and playbooks that improve consistency, speed, and creative quality
- Apply consumer psychology, JTBD thinking, and persuasion frameworks to strengthen campaign effectiveness
Creative Briefing & Execution Support
- Author performance-informed creative briefs rooted in hypotheses, success metrics, and strategic insights
- Collaborate with the Creative Director to reverse-engineer top-performing concepts and evolve them into scalable creative systems
- Provide clear direction and feedback to creators, editors, and production partners throughout execution
- Prototype and communicate creative direction through lightweight edits, annotated boards, and visual references when needed
Platform Strategy & Operational Excellence
- Develop platform-native creative strategies across Meta, TikTok, YouTube/Shorts, and CTV
- Maintain awareness of emerging platform trends, creative formats, and audience behaviors
- Utilize AI tools to accelerate research, ideation, copy development, and workflow efficiency
- Ensure messaging and claims remain compliant with approved legal and brand guidelines
Cross Functional Collaboration
- Partner with Creative, Media Buying, and Analytics teams to align creative strategy with performance objectives
- Work with Customer Insights and CX teams to integrate consumer feedback and behavioral trends into messaging development
- Collaborate across creative production teams, creators, legal, and brand stakeholders to ensure high-quality, compliant, and performance-driven execution
Qualifications
- Demonstrated experience in creative strategy, performance marketing, copywriting, or direct-response advertising
- Experience with Meta, TikTok, YouTube/Shorts, CTV, Looker, Ads Managers, and creative analytics tools
- Strong strategic thinking, copywriting, creative analysis, and consumer psychology skills
- Ability to translate performance data into scalable creative concepts and actionable testing frameworks
- Demonstrated ability to work cross-functionally, manage fast-paced creative workflows, and drive measurable business outcomes
Preferred Qualifications
- Familiarity with AIDA, PASDA, and other direct-response copy frameworks
- Nice to have: experience with CapCut, Premiere, Figma, Photoshop, or Canva for lightweight creative prototyping
Workplace Arrangement
- Unlimited PTO and sick time
Health & Wellness
- Company-paid medical, dental, and vision insurance
- $100/month Health & Wellness stipend
- Free Employee Assistance Program (EAP)
Work & Growth Support
- $100/month Personal Workspace/Office stipend
Perks
- $1,000/year True Classic merchandise allowance
- 401(k) plan with 3% company match
True Classic is proud to be an equal opportunity employer. We celebrate and support differences in race, religion, color, national origin, gender, sexual orientation, gender identity, age, veteran status, and abilities. If you need assistance or accommodation due to a disability, please contact Human Resources.
At True Classic, our purpose is simple: empower everyone to look good and feel good.
Founded in 2019, we’re a fast-growing apparel brand obsessed with fit, quality, and impact. But we’re building more than great products—we’re building a high-performance team where smart, driven people do meaningful work, move fast, and see the direct results of what they create.
Everything we do is guided by the True Classic Operating System (TCOS)—the principles that shape how we work, make decisions, and win together:
- Move the Needle – Our #1 value and the ultimate filter for decision-making. We focus on delivering tangible, measurable results that drive real business impact.
- Paint the Picture – We set clear vision and help others see what great looks like.
- Seek the Truth – We use data, customer insight, and curiosity to guide decisions.
- Get 1% Better – We continuously improve how we work through strong systems and small wins.
- Build Leverage – We maximize impact with the right mix of people, tools, automation, and AI.
- Crush the Challenge – We surface problems early and take ownership to solve them.
- Go Fast – We take initiative, move with urgency, and bias toward action.
- Be Creative – We challenge the norm and find better ways to win.
- Lead with Empathy – We care deeply about our customers and each other.
If you thrive in fast-paced environments, take ownership of your work, and want to build something that actually moves the needle—join us and help shape what’s next at True Classic!