Activation Specialist

Entity:

Customers & Products

Job Family Group:

Marketing Group

Job Description:

Lead the channel marketing execution for automotive maintenance and full fluid products, translating product features, maintenance scenarios, and channel needs into effective sell-out and marketing programs to drive product penetration and business growth.

This role requires strong understanding of automotive maintenance and full fluid products, consumer maintenance behaviors, and workshop operational models, while closely collaborating with Sales, Product, Supply Chain, and related teams to drive channel business performance. The role is also expected to develop into a high-potential channel marketing talent with strong business acumen and market insight.

• Design channel marketing and sell-out programs based on product features, maintenance scenarios, and channel/customer needs.
• Drive sell-in and sell-out management, monitor business performance, and identify growth opportunities.
• Support development of product portfolio offerings, service bundles, and in-store activation mechanisms.
• Gain deep understanding of workshop operations, service fulfilment processes, and consumer maintenance journeys through market visits and field engagement.
• Collaborate closely with Sales, Product, Supply Chain, and Training teams to ensure effective execution of marketing initiatives.
• Analyze market trends, channel dynamics, and competitor activities to identify new business opportunities.

• N/A

Educational background

• University degree in Marketing or related discipline
• MBA or equivalent post graduate degree desirable

Minimum 5 years of experience in automotive ancillary fluids or automotive aftermarket industry with:

• Strong product knowledge in transmission fluids, brake fluids, and maintenance/cleaning products.
• Experience in product strategy, channel marketing, Trade Marketing, or GTM-related roles.
• Familiar with sell-in/sell-out management and channel business analysis.
• Good understanding of workshop operational models and consumer maintenance decision journeys.
• Hands-on experience in GTM planning and channel execution.
• Experience in cross-functional collaboration and project management.
• Experience in automotive aftermarket, service chains, or channel-driven businesses is preferred.

Skills & Competencies

• Strong market insight and business analysis capability, with the ability to identify opportunities from channel and end-user perspectives.
• Strong product mindset with the ability to translate product features into channel and commercial solutions
• Good communication and cross-functional collaboration skills
• Result-oriented with strong problem-solving capability in a fast-changing market environment
• Passionate about automotive aftermarket and channel marketing, with willingness to engage deeply with workshops and frontline operations
• Strong ownership mindset, self-motivation, and learning agility
  High potential to grow into a business-oriented channel marketing leader with strong commercial acumen
• Fluent in English and Chinese                                                                 

Travel Requirement

Some travel may be required with this role, this is negotiable

Relocation Assistance:

This role is not eligible for relocation

Remote Type:

This position is a hybrid of office/remote working

Skills:

Advocacy, Brand Management, Business Acumen, Channel Management, Channel marketing activation, customer and competitor understanding, Customer Segmentation, Digital Innovation, Digital Marketing, Generating customer insights, Innovation Management, Listening, market, Offer and product knowledge, Offer Development, Partner relationship management, Sector, Translating strategy into plans

Legal Disclaimer:

We are an equal opportunity employer. We do not discriminate on the basis of protected characteristics like race, religion, color, sex, national origin, sexual orientation, veteran status or disability status. Individuals with an accessibility need may request an adjustment/accommodation related to bp’s recruiting process (e.g., accessing the job application, completing required assessments, participating in telephone screenings or interviews, etc.). If you would like to request an adjustment/accommodation related to the recruitment process, please contact us.

If you are selected for a position and depending upon your role, your employment may be contingent upon adherence to local policy. This may include pre-placement drug screening, medical review of physical fitness for the role, and background checks.