Public Relations Media Manager

IKO Industries Ltd. is a market leader in the manufacturing of roofing and building materials. IKO is a Canadian owned and operated business with production facilities worldwide and has many years of unparalleled success in the roofing materials industry. Quality, integrity, and trustworthiness are the values that underlie this success, and we have built this company by hiring people who hold these values. People like you!
 

Job Description

The Public Relations Manager will be responsible for helping to achieve residential and commercial sales goals in the US and Canada through strategic content planning and placement as well as by engaging important audience segments across key events and all earned media channels.

Please note that this is a fixed-term contract position with an anticipated end date of October 2027.

Location: Mississauga

Compensation:

The annual salary ranges from $85,000.00 to $100,000.00

When You Join Us You Will Be; 

•  Planning public relations strategically. 
•  Establishing, building, and cultivating connections/relationships with media in the US and Canada.  
• Harnessing the strongest share of coverage in key industry trade publications. 
• Generating awareness of IKO roofing products/brands in the US and Canada among residential and commercial trade audiences. 
• Measuring and reporting performance of all PR and assessing against goals (ROI/KPIs). To include but not limited to the following: Total impressions Ad Equivalency Number of placements Share of placements/impressions Consumer vs. Trade impressions Digital vs. Print impressions Blogger placements/ rankings. 
• Collaborating with IKO’s social media agency and internal stakeholders on combined content creation and execution  
• Attending trade shows for media management (IBS/IRE/RoofTech/Western States and whatever other virtual trade show opportunities present themselves)  
• Providing post-show follow-up and ongoing outreach to help tell the IKO brand story, drive media coverage and increase impressions.   
• Attending Media event planning, blogger outreach, influencer engagement, by-lined articles, corporate communications support, communication training for teammates throughout the company, and ongoing analytics to track campaign investment across established KPIs and benchmarks Help cultivate social media ambassadors among contractor members of IKO Loyalty programs.  
• Contributing to annual social media/PR/ORM strategic planning Support marketing service managers, loyalty program personnel, and sales management to develop product or program launch videos, announcements, and presentation materials. Support paid media efforts with measurable trade placements as measured in ad equivalency. 
   

Our Ideal Candidate; 

• Bachelor’s degree in business/Marketing or equivalent experience; master’s degree preferred.  
• Minimum 5+ years of consumer/corporate PR/media relations experience, preferably in the building materials or roofing industries preferred.  
• Trade industry and/or agency experience preferred, or any equivalent combination of education and experience that demonstrates the ability to perform the key responsibilities of this position. 

Work Authorization and Travel; 

• Approximately 10% local and international travel   

Benefits of Employment: IKO recognizes that its success is due to the strength of its employees. A primary goal of IKO is to promote individual employee's sense of accomplishment and contribution so that employees enjoy their association with IKO. The Company invests in its employees so that they are the most knowledgeable in the industry, and undertakes great efforts to nurture loyalty to, and teamwork at, IKO. We are pleased to offer competitive compensation, health care, a progressive and challenging workplace and a commitment to teamwork and integrity.
 

Diversity and Equal Opportunity Employment: IKO Industries Ltd. is an equal opportunity employer. We are committed to diversity and inclusion and are pleased to consider all qualified applicants for employment without consideration to race, religion, creed, color, national origin, age, gender, sexual orientation, marital status, veteran status or disability. IKO Industries Ltd. encourages and welcomes applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.