Marketing Specialist

The Marketing Specialist will support the firm’s events, campaigns, and digital marketing efforts while helping maintain marketing systems, content, collateral, and branded materials. The role partners with internal leaders, agencies, and vendors to support brand consistency, data accuracy, and timely performance reporting.

Responsibilities

• Support GTM’s external events from planning through execution, including national trade shows, regional and client events, and webinars. Assist with coordinating vendors, venues, materials, shipping, promotions, registration pages, and the firm’s event calendar.
• Support leadership speaking engagements and sponsorships, including logistics, presentation formatting, and scheduling on the firm’s event calendar.
• Build, test, and launch HubSpot email campaigns and landing pages while keeping lists, records, and campaign and event data accurate.
• Help maintain current inventories of sales and marketing collateral, including brochures, data sheets, and case studies, and keep employee bios and headshots complete and up to date firm-wide.
• Support day-to-day WordPress website updates, including service pages and event information, and assist with SEO efforts.
• Collaborate with the agency on content and social media by sharing ideas, coordinating subject matter experts, and reviewing deliverables for brand consistency.
• Track event budgets and help report on event, campaign, and website performance, documenting insights to guide future efforts.
• Maintain the awards and recognition submission calendar and support each submission from deadline tracking through follow-up.
• Support the company apparel store and GTM-branded merchandise inventory, coordinating with vendors on orders, stock levels, and fulfillment.

Qualifications

• Bachelor’s degree in marketing, communications, or a related field
• 0–3 years of marketing experience; B2B or professional services experience is a plus
• Exposure to event planning and execution through internships, coursework, or prior roles; trade show experience is a plus
• Familiarity with marketing platforms, including automation and CRM systems (HubSpot preferred), content management systems (WordPress or similar), design tools (Canva or similar; Adobe Creative Cloud a plus), project management tools (Asana or similar), and web analytics tools (Google Analytics and Search Console a plus)
• Strong PowerPoint skills, including formatting and polishing professional presentations, plus proficiency in the broader Microsoft Office suite
• Excellent communication and proofreading skills
• Ability to manage competing priorities in a fast-paced, deadline-driven environment while staying accurate and detail-oriented
• Eagerness to learn and take ownership as the role grows
• Ability to travel up to 20%

Position Reports to: Director, Marketing
Position Supervises: None

About Global Tax Management (GTM)

Global Tax Management (GTM) is a professional services firm focused entirely on corporate tax. We partner with mid-size and large multinational, public, and Fortune 500 companies to build, run, and strengthen their tax functions.

GTM is 100% employee-owned (ESOP), so our people build their careers and real ownership in the firm at the same time. We’ve been recognized as a Best Place to Work and an INSIDE Public Accounting Top 100 Firm, and we’ve appeared on the Inc. 5000 list of the nation’s fastest-growing private companies. As an independent member of WTS Global, we also serve clients internationally.

Our marketing team is growing alongside the firm. You’ll help shape how GTM shows up across events, campaigns, and digital channels, working closely with firm leadership. This role is based in our Wayne, PA headquarters with a flexible hybrid schedule that supports work-life balance.

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About Global Tax Management

Global Tax Management (GTM) is a corporate tax services firm dedicated to helping mid-size and large multinational corporations address complex tax operations. GTM takes operational tax burdens off tax and finance leaders, providing high-level tax expertise at value driven rates without any independence issues. For over 25 years, GTM has provided the expertise to build, operate, and manage tax functions for its clients. Core services include tax provision, income tax compliance, international tax, transfer pricing, indirect tax, tax automation, tax training, R&D tax credits and incentives, and tax consulting and planning. GTM is a 100% employee-owned company (ESOP) and is distinguished as a best workplace, healthiest employer, and top accounting firm. The firm is a U.S. alliance partner of WTS Global. For more information, visit www.gtmtax.com.