Senior Brand Manager – FMCG

Job Summary

We are seeking an experienced and results-driven Senior Brand Manager to lead brand strategy, drive consumer engagement, and accelerate business growth within the FMCG sector. The successful candidate will be responsible for developing and executing strategic marketing plans, identifying market opportunities, strengthening brand positioning, and delivering sustainable growth in market share and profitability.

This role requires a strong combination of strategic thinking, analytical capabilities, creativity, and commercial acumen, alongside the ability to lead cross-functional initiatives and translate consumer insights into effective marketing strategies.

Key Responsibilities

• Brand Strategy & Planning: Develop and implement comprehensive brand strategies, annual marketing plans, and activity calendars aligned with business objectives and growth targets.
• Market Research & Consumer Insights: Analyze market trends, consumer behavior, competitor activities, and category performance to identify growth opportunities and inform strategic decisions.
• Brand Positioning & Equity: Strengthen brand positioning, ensure consistent brand messaging, and develop initiatives that enhance brand awareness, relevance, and consumer loyalty.
• Integrated Marketing Campaigns: Lead the planning and execution of integrated marketing campaigns across digital, social media, traditional media, trade marketing, consumer promotions, and other relevant channels.
• Product Innovation & Development: Identify opportunities for product innovation, portfolio expansion, and renovation. Collaborate with cross-functional teams to manage new product development from concept through commercialization.
• Portfolio Management: Manage the brand portfolio throughout its lifecycle, evaluating product performance and recommending initiatives to optimize growth, competitiveness, and profitability.
• Budget & Financial Management: Develop and manage marketing budgets, monitor expenditures, evaluate campaign effectiveness, and ensure efficient resource allocation and return on marketing investment.
• Performance Monitoring: Track key brand and business performance indicators, including sales growth, market share, profitability, brand equity, and campaign effectiveness, translating findings into actionable recommendations.
• Cross-Functional Collaboration: Partner closely with Sales, Trade Marketing, Finance, Supply Chain, Research & Development, and other relevant functions to ensure alignment and effective execution of brand initiatives.
• Agency & Stakeholder Management: Manage relationships with advertising, media, research, and creative agencies, ensuring high-quality deliverables and alignment with brand objectives.
• Commercial Growth: Work closely with commercial teams to identify opportunities to increase penetration, strengthen market presence, improve product visibility, and achieve business targets.

Qualifications & Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 6 to 8 years of progressive experience in brand management within the FMCG industry.
• Proven track record of developing and executing successful brand strategies that deliver measurable business growth and improve market share.
• Demonstrated experience in integrated marketing campaigns, consumer insights, and brand positioning.
• Hands-on experience in new product development, product launches, and portfolio management.
• Strong analytical skills, with the ability to interpret market data and translate insights into actionable business strategies.
• Experience managing marketing budgets, evaluating campaign ROI, and monitoring brand performance.
• Excellent project management, communication, presentation, and stakeholder management skills.
• Strong commercial awareness and the ability to collaborate effectively across cross-functional teams.
• Creative, proactive, and results-oriented, with strong strategic thinking and problem-solving capabilities.

Core Competencies

• Strategic Brand Management
• Consumer & Market Insights
• Commercial and Financial Acumen
• Innovation & Product Development
• Integrated Marketing Communications
• Data-Driven Decision-Making
• Cross-Functional Leadership
• Project & Budget Management