- Location
- Paris, France
- Workplace
- Hybrid
- Type
- Full-time
- Department
- Tinder
- Seniority
- Manager
- Source
- Lever
Description
Tinder exists to help people meet, connect and create a spark. After 13 years of leadership in the dating industry, culture is what keeps that mission relevant to each new generation of daters. Product is central to this shift. Every new feature is a chance to tell a human story about how people connect, and culture is where those stories land.
To make that shift real, we’re bringing our Tinder MarComms regional EMEA strategy together: one unified in-country team in each key market and one regional structure. Communications now sits within Marketing, so both work toward the same KPIs and growth objectives.
The Integrated MarComms role is where culture meets brand relevance, with one holistic objective: driving MAU growth. Social Media is the true D2C MarComms engine for Tinder, and creator and influencer led activations play a central role in driving registrations, reactivations and cultural relevance.
The regional MarComms team owns the full paid, earned and owned media cycle across key markets. The Integrated MarComms Senior Manager leads the earned and influence dimension of that ecosystem, with a strong influence on owned social channels and brand partnership storytelling.
The role reports to the Director of Marketing of France & Benelux. It works in a matrix with the Snr. Director of Social Media, Snr. Manager of Brand Partnerships, and closely with the Global Comms team.