Part-Time Marketing Manager

*Must be located in Los Angeles, CA About Burn 60Burn 60 isn’t just another fitness studio - it’s a safe space where busy adults come to transform their lives, build strength, and find their confidence. We serve professionals, parents, and everyday people who want more than just a workout. Burn 60 operates on the belief that quality fitness should be personalized, progressive, and deeply supportive. This is a studio where clients show up because they feel seen, supported, and genuinely cared for. We’ve built a family atmosphere that makes fitness sustainable and enjoyable.We’re looking for a coach and team member who just gets it. Someone who understands that great coaching is about so much more than programming and cues. It’s about connection, care, and commitment to helping people become the best version of themselves.The Role We are looking for a self-directed Part-Time Marketing Manager to own and drive Burn 60's marketing from the ground up. This is not a role that requires constant oversight - you will have access to our brand, our story, and our community, and we trust you to run with it. We stay involved for brand alignment and approvals, but you set the direction and execute.This is an ideal role for someone who loves community-driven brands, thrives in small business environments, and wants to make a real and visible impact.What You Will OwnSocial MediaOversee and manage the overall social strategy and our coach who currently handles day-to-day social contentDevelop and distribute shot lists, ensuring content captures the studio, the coaches, and the energy authenticallyCollaborate on monthly content calendar and submit to owners by the first week of each monthIncrease posting frequency and consistency across Instagram and other relevant platforms Ensure content reflects our brand voice and resonates with our communityMonitor follower trends, engagement rates, and content performance weeklyStay current on platform algorithm updates and adapt content strategy accordingly Identify and engage with local influencers, micro-creators, and complementary LA businesses for organic partnership opportunitiesStrategize around fitness trends, seasonal hooks, and local LA events to maximize reachDelivery a monthly recap to ensure goals were met for the month Community EventsIdeate and execute pop-up events and local business collaborations in the LA area (1 signature event per month, some pop-ups throughout the month) Build relationships with aligned local brands and businesses to co-create experiences that grow our reachManage event logistics, promotion, and post-event follow-upEmail MarketingBuild and manage a nurture email series for new leads to guide them from first inquiry to first classWrite and send a current member emails including a monthly newsletter covering milestones, studio updates, programming highlights, and community winsBrand GrowthTrack and report on key marketing metrics and milestonesIdentify opportunities to grow our visibility in the local LA marketMaintain consistent brand voice across all channels and touchpointsWhat We Are Looking For 2+ years of marketing experience, ideally in fitness, wellness, lifestyle, or a community-driven brandProven track record managing social media accounts and growing engagementExperience with email marketing platforms Strong writing skills - you can write in a brand voice and make it feel naturalExperience planning and executing local events or brand activationsHighly self-directed - you do not need hand-holding to get things doneLA-based, mostly remote but with availability to be on-site when needed for content, events, and brand momentsWeekend availability as necessary Genuine interest in health, fitness, and wellness is a plusWhat We Offer$30 - $40 per hour, commensurate with experienceUp to 10 hours per week with flexibility in how you structure your time, as long as it's tracked and reportedHybrid schedule - work from wherever makes sense, with on-site time for shoots, events, and collaborationFree gym membership A chance to make a meaningful impact at a studio that people genuinely loveA supportive, tight-knit team that values your expertise and gives you room to lead