Account Manager (PR)

Company Description

Publicis Groupe is not just a company you work for; it’s a platform for you to take your talent to the world.

 

If you want to help change the world, ideas alone are not enough. Real impact can only come from having meaningful access to a world of knowledge, people and resources. At Publicis Groupe, you are connected to our global network, intelligence, tools, clients, brands and 80,000 brilliant minds with expertise in data, technology, media, strategy, creativity and business transformation, all literally at your fingertips.

 

Go ahead, the world is waiting.

 

Publicis Groupe is the third largest communications group in the world. Founded in Paris in 1926, we are present in more than 100 countries as leaders in marketing, communication, and digital business transformation. Two of its biggest solution hubs in Singapore - Publicis Communications and Publicis Media & Digital.

 

Publicis Communications, the creative communications hub of the Publicis Groupe, is a collective of the most passionate, purposeful, and progressive creative agencies in Singapore. They are Publicis Worldwide, Leo Burnett, Saatchi & Saatchi, Prodigious, and MSL.

 

Publicis Media & Digital, which is comprised of global media agency brands Starcom, Zenith, Spark Foundry, and Performics, is powered by digital-first, data-driven global practices that together, help our clients navigate the modern media landscape.

 

Our two other solution hubs, Publicis Sapient and Publicis Commerce, empower businesses to embrace digital transformation and equip them with a total commerce experience.

Overview

About this role:

 

As an account manager, you are responsible for running client accounts on both executional and strategic levels. As the point man on your accounts, you hold strong relationships with day-to-day and mid-level clients and have a deep understanding of their business. Internally, you will manage your account associates to successfully execute PR campaigns and support your account director in delivering strategic planning and counsel.

Responsibilities

Key responsibilities:

• Serve as the executional point of contact for your clients, proactively leading conversations on day-to-day counsel and work, and owning strong client relationships
• Lead on regular client meetings, presentations, and reporting
• Lead the executional-level team on implementing sound earned and paid PR tactics to drive campaigns to success, while tracking timelines and budgets
• Build and own strong relationships with key media and influencers, acting as the media and influencer expert within your teams
• Proactively create pitching calendars and lead the team in securing stories and responding to media queries
• Review all written materials including press releases and alerts, pitch notes, social media or influencer content, reports and other external communications, with minimal edits required from senior team members
• Proactively build and maintain understanding of shifting mainstream media landscape, popular and emerging social media platforms, and lifestyle influencer trends
• Track and manage your accounts’ financial processes including contracting, POs, job creation, and billing
• Support the account director in strategic planning, with ownership of smaller-scale execution plans
• Manage MSL regional market teams and partners in consolidation, coordination and client counsel
• Mentor junior team members, providing guidance and support on client work and professional development

Qualifications

Qualifications:

• 4 years of agency experience required. Consumer and integrated experience is a must
• Strong PR foundational skills, with a track record in securing earned media coverage and managing paid media/influencer projects
• Strong project management and organizational skills, with the ability to manage multiple fast-paced projects and deadlines
• Experience in mentoring and managing associate/executive-level team members
• “Can-do” positive attitude with a problem-solving mindset
• Excellent verbal and written communication skills, with the ability to craft clear and effective messaging
• Understanding of basic agency financial processes
• Experience in regional accounts is a nice-to-have, particularly in working with SEA markets from a Singapore hub

Additional Information

Why Join MSL Singapore:

• You will get to be part of managing PR strategy and execution for some of the world’s biggest and most iconic brands in travel, tourism, FMCG, retail, and many more
• You will be part of a team that prioritises well-being, positive learning and collaborative teamwork
• Under the Publicis Groupe umbrella, you will work within an extensive, dynamic network of creative, digital, media and communications agencies that sit at the forefront of the global communications industry
• You will have flexible hybrid working arrangements and a suite of benefits including the Publicis Groupe ‘Work Your World’ program