- Location
- Charles & Keith Group HQ, Singapore
- Type
- Full-time
- Department
- Marketing
- Source
- Workday
Description
We're on the lookout for individuals who are passionate about fashion, think outside the box, and have an eye for innovation.
Unleash your potential with us, and join us as we create joy and excitement in our global community to empower people to express themselves freely through fashion.
Take end-to-end ownership of performance marketing campaigns across Paid Search, Display, Programmatic, Affiliates and Paid Social channels, ensuring alignment with our growth objectives
Plan and execute A/B testing, alongside exploring new platforms to embark on for paid performance efforts
Formulate performance marketing strategies that align with our business goals and KPIs
Plan and review budgets to ensure efficient ad spend across various channels, optimizing ROI
Collaborate with partner agencies and other internal teams to create consistent and aligned communications across all channels
Stay abreast of emerging digital tools, platforms, and trends to diversify and optimize the channel mix and identify new opportunities
Conduct research on market trends, our brand's target audiences, and competitors to drive awareness, engagement, and conversions
Analyse reports and web traffic data to map the customer journey, identify trends, and make data-driven decisions
Collaborate with internal stakeholders to align efforts and achieve shared marketing goals
Liaise with stakeholders to achieve relevant materials (e.g. assets, campaigns’ mechanics and copies) to execute optimization across paid channels
Explore possibilities of business expansions into new markets with performance marketing efforts
Perform extensive keyword research for existing product categories, competitors, as well as seasonal campaigns for branded & non-branded listings
Understand and execute the analysis of last & multitouch attribution of data across paid channels and other marketing functions
Measure effectiveness of campaigns across platforms’ reports and internal dashboards with performance metrics (e.g. ROAS, Conversion value vs. Sales, CPM, CPC, Frequency, Reach)
Collaborate closely alongside platforms’ managers such as Meta, Google and TikTok and establish strategies that will help achieve KPIs in both short & long term
Monitoring spends across all paid channels and achieving efficiency
Job Requirements:
Bachelor’s Degree in Marketing or related fields
Minimum 2-3 years of digital agency, digital marketing or ECommerce marketing experience with paid media execution
Able to multi-task in a fast-paced environment, with strong project management capability
Pleasant disposition with excellent communication & interpersonal skills
Prior experience in the retail / fashion industry would be a plus
Prior experience in expansion into markets with performance marketing, would be a plus
Experience with Google Analytics, Google Adwords, Affiliates, Programmatic, Paid Social advertising platforms, Microsoft
Experience with data analysis and a data driven environment
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