- Location
- Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia · published
- Type
- Full-time
- Department
- Marketing
- Seniority
- Senior
- Source
- Workable
Description
LUXASIA is the leading and largest beauty omnichannel brand-builder of Asia Pacific. Since 1986, it has successfully enabled market entry and brand growth for more than 100 luxury beauty brands, the likes of Albion, Aveda, Bvlgari, Calvin Klein, Creed, Diptyque, Hermes, La Prairie, Maison Francis Kurkdjian, Montblanc, Rabanne, Ferragamo, and SK-II. LUXASIA has established Joint Ventures with the likes of LVMH Group, Revlon (for Elizabeth Arden), Puig, Shiseido, and Orveon (for Laura Mercier). The Group's integrated brand-building capabilities include luxury retail, online commerce, consumer marketing & analytics, and supply chain management. LUXASIA is powered by a diverse and dynamic #OneTeam of 2700 talents across a growing footprint of 15 markets.
Why Join Us
At LUXASIA, we believe there is beauty within every talent – that is you.
We grow you by building your competencies and unleashing your potential. We have curated a vast portfolio of over 100 luxury brands across Asia Pacific and growing. Your work will enrich the lives of millions of consumers across the region. With us, you get to be an entrepreneur, running the business like it is your very own. We give you the autonomy but not without guidance and genuine care. We are a diverse and inclusive team that is courageously innovative. Together as #OneTeam, we celebrate differences, embrace change, explore new ideas, take risks, fail fast, and drive results. While challenges at work are inevitable, the journey promises to be fulfilling.
#LI-RD1
With LUXASIA, an exciting career filled with robust professional growth awaits you. Isn’t that beautiful?
Position Overview
The Performance Marketing Executive will support the regional digital marketing team in managing performance campaigns across multiple eCommerce platforms (Shopee, Lazada, TikTok, Tokopedia, etc.). This role focuses on campaign setup, daily optimization, and reporting across multiple Southeast Asian markets. The Executive will work closely with senior team members and market-level contacts to ensure efficient, high-performing campaigns delivery.
Key Responsibility
- Assist in campaign setup and launch across regional eCommerce platforms (e.g., Shopee, Lazada, Tokopedia, Facebook CPAS) based on briefs and budget allocation.
- Coordinate with local market teams to ensure platform readiness, accurate setup (keywords, creatives, formats), and alignment to market-specific nuances.
- Monitor campaign performance on a daily basis across markets, focusing on conversion-based KPIs (CPS, ROAS, CVR).
- Execute optimizations under guidance — such as bid adjustments, keyword refinements, platform reallocation — to improve campaign efficiency.
- Flag underperformance or scaling opportunities to the senior team promptly.
- Compile EOC reports by extracting data from platform dashboards (Shopee, Lazada, etc.).
- Visualize results, summarize performance insights, and support the senior team in drawing actionable recommendations by market.
- Maintain consistency and accuracy in report formatting for regional alignment.
- Keep campaign setup trackers, optimization logs, and budget pacing sheets updated.
- Organize and maintain campaign records in shared folders for audit and review purposes