Digital Marketing Specialist

Summary

We are seeking a talented Digital Marketing Specialist to join our dynamic marketing team. As a Digital Marketing Specialist, you will be responsible for developing, implementing, and optimizing digital marketing campaigns to drive brand awareness, lead generation, and customer acquisition.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• Proven experience as an ASO Manager or a similar role in the mobile app industry.
• Strong analytical skills with the ability to interpret data and derive actionable insights.
• In-depth knowledge of mobile app ecosystems, app store guidelines, and best practices.
• Familiarity with ASO tools and analytics platforms.
• Excellent communication and collaboration skills to work effectively with cross-functional.

Responsibilities

• Conduct thorough keyword research and competitive analysis to identify high-impact ASO opportunities.
• Develop and implement ASO strategies to optimize app metadata, including app titles, descriptions, and keywords, to improve search rankings.
• Monitor and analyze app performance data, user behavior, and market trends to make data-driven decisions.
• Collaborate with the design team to create visually appealing app icons and screenshots that enhance conversion rates.
• A/B test different variations of app assets and descriptions to continuously improve performance metrics.
• Work closely with the development team to ensure ASO best practices are followed during app updates and releases.
• Stay updated with the latest ASO trends, industry developments, and algorithm changes to stay ahead of the competition.
• Work with the marketing team to create and execute mobile marketing campaigns to promote app installs and user engagement.
• Collaborate with other marketing channels to ensure cohesive brand messaging and alignment across all platforms.
• Prepare regular reports and presentations to share ASO performance metrics and recommendations with stakeholders.

Additional requirements

• Experience with SEO and ASO tools such as Google Analytics, Google Search Console, App Store Connect, SensorTower, and data.ai.