Product Marketing Specialist

Job Description:

Brooks Instrument (www.brooksinstrument.com), an industry leader in flow and pressure instrumentation for critical applications, is seeking candidates for a Product Marketing Specialist position that will be based at the company headquarters in Hatfield, Pennsylvania (suburban Philadelphia). The company has manufacturing locations in Pennsylvania, Hungary, Malaysia and Korea, and also maintains sales and service offices throughout the world. Our high-tech products are used in laboratory and process applications in end markets such as: oil & gas, petrochemical, medical devices, waste water, life sciences, and analytical instruments. 

Brooks is a division of ITW (Illinois Tool Works), a fortune 200 company. ITW is one of the world’s leading diversified manufacturers of specialized industrial equipment, consumables, and related service businesses. The company has operations in 56 countries and employs over 50,000 employees. These talented employees, many of whom have specialized engineering or scientific expertise, contribute to ITW’s global leadership in innovation. The company is proud of its broad portfolio of nearly 10,000 active patents, and is focused on fully leveraging its highly differentiated business model to deliver solid growth with consistent best-in-class margins and return on capital.

Basic Function

The Product Marketing Specialist is a member of the Industrial BU Product Management team working with technical products and is considered the subject matter expert on design and manufacturing of Brooks Instrument Industrial Mass Flow (IMF) products. This role’s primary function is to support sales and profit growth with an emphasis on increasing customer satisfaction.  This will be achieved by providing regular support to Brooks Customers and the Product Marketing Team, working jointly with Sales, Marketing, Customer Service, Applications Engineering, Engineering, Quality and Operations.

This role requires knowledge of Brooks systems and processes, along with exceptional organizational ability, multi-tasking, having a high sense of urgency, and maintaining a positive can-do attitude. Key success factors will be utilizing organizational and program management skills and demonstrating the ability to work with members of cross-functional teams on a routine basis. The Product Marketing Specialist reports to the Director of Marketing.

Essential Duties and Responsibilities

• Ensure customer satisfaction.

• Provide tools and information to support timely and accurate responses to customer and sales inquiries.

• Ensure current product line information (e.g. lead-time, product specifications, pricing) is up to date, accurate and efficiently disseminated.

• Manage discount requests using product cost, material margin and other relevant information.

• Work with quality, sourcing, engineering and operations to drive continuous improvement of product features, performance and cost reduction initiatives.

• Work with sales, product marketing, engineering, planning and operations to ensure successful completion of customer special requests and related engineering change orders.  Work with engineering to track and report metrics for customer special requests.

• Using available tools (e.g. Brooks Data Warehouse, CRM) maintain product forecast and manage Sales, Inventory, Operations and Planning (SIOP) meetings and communications.  Maintain understanding of current product lead times and work with SIOP team to align with or exceed market expectations for product lead times.

• Assist product marketing with portfolio management including Explore Phase (Market Research, Voice of Customer, Product Roadmap, Project Prioritization), Customer Back Innovation (CBI), Product Line Simplification (PLS) and End of Life (EOL).

• Assist product marketing with the following activities; Update and maintain marketing documentation and data sheets. Provide sales support and training materials to enhance effectiveness of all selling activities. Maintain and enhance product, market and application training presentations.

• Work with marketing communications, product marketing and business development to drive and provide content for promotions in support of product and market strategies.

• Keep current with technological and competitive developments.  Update competitive intelligence by studying and communicating information about new products, features, options and accessories.

• Participate in educational opportunities to enhance job related knowledge, skills and abilities. 

Education and Experience

• Bachelor's degree in either Engineering or Physical Sciences preferred Will consider a two-year technical degree with 5+ years of related experience

• 0 to 3 years of relevant experience

• Previous experience with Sales, Marketing and Customer facing organizations desired

• Previous experience with manufacturing, business, ERP and documentation systems desired

• Previous experience in project/program management with cross functional projects desired

• Previous industrial or semiconductor technology business process background a plus

• Must have a can-do attitude, work at a fast pace, multitask, be flexible, and deal effectively with changing priorities

• Must be detail oriented, objective, collaborative, assertive, and have ability to influence outcomes

• Proficient in Microsoft Excel, Word, PowerPoint and emerging Artificial Intelligence tools (e.g. MS 365 Copilot, Claude)

• Excellent verbal, written, and presentation skills required

Benefits

Our employees enjoy competitive, merit-based salary plus excellent benefits including:

• Health and dental insurance

• Company Paid Life Insurance

• Short and Long Term Disability

• 401K plan with generous company match

• Vacation, personal days and holidays

• Continuing education reimbursement program

• Flexible spending accounts 

The opportunity to join a well established (80 years in business) yet dynamically changing organization that works together as a team to meet the challenges of satisfying customers’ needs and managing rapid growth to better compete in a global marketplace.

ITW is an equal opportunity employer. We value our colleagues’ unique perspectives, experiences and ideas and create workplaces where everyone can develop their careers and perform to their full potential. 

As an equal employment opportunity employer, ITW is committed to equal employment opportunity and fair treatment for employees, beginning with the hiring process and continuing through all aspects of the employment relationship. 

All qualified applicants will receive consideration for employment without regard to race, color, sex, gender identity, sexual orientation, religion, national origin, age, disability, protected Veteran status or any other characteristic protected by applicable federal, state, or local laws.