Marketing Expert Consultant

Mission Overview:

The Marketing Expert role is a consultancy mission at a client site, representing Keystone Solutions. As a Keystone Solutions consultant, you will be hired to work on client projects, bringing your expertise and values to every engagement.

Responsibilities:

• Develop and implement integrated marketing campaigns (owned/earned/paid media) aligned with client strategy, focusing on omnichannel consistency and brand experience.
• Translate customer and market data (customer insights, market research) into actions that strengthen engagement and conversion.
• Work Agile: prioritize flexibly, test hypotheses, and continuously optimize (sprints, retrospectives). Learning and adapting is standard – the best campaigns arise from iterative innovation.
• Collaborate cross-functionally with commercial teams and external partners to maximize marketing impact.
• Plan and manage projects in a structured way (budget, deadlines) in a dynamic environment, with a hands-on mentality.
• Optimize digital sales journeys (conversion optimization) and drive lead generation through user-friendly touchpoints.
• Manage digital ecosystems (knowledge of Adobe Automation is an asset) and adapt strategies based on consumer behavior and emerging trends (e.g. hyper-personalization).
• Experiment with AI as part of daily work – technology helps scale quickly and personally.
• Design servicing and commercial campaigns and end-to-end customer journeys (customer journey mapping) aligned with needs and commercial goals, focusing on lifecycle management and CRM integration.
• Focus on permanent campaigning and predictive journey mapping: evolve from one-off actions to sustainable, data-driven communication and use AI to predict future customer needs.
• Identify friction points (growth marketing) in customer journeys and solve them with data-driven solutions – before the customer even notices.
• Measure and analyze customer campaign performance (KPIs, marketing analytics) and adjust for maximum impact.

Language Requirements:

• Dutch: Strong written and spoken communication skills
• French: Strong written and spoken communication skills
• English: Strong written and spoken communication skills

Education:

• Master degree in Communication Economics or Marketing

Telework:

• Expectation: 50% on site & 50% homeworking

Required Experience / Knowledge:

• At least 5 years of relevant experience
• Minimum 5 years of experience in strategic marketing/communication, preferably in the banking or financial sector (familiarity with complex customer journeys and regulatory frameworks).
• Expertise in performance marketing (SEA, SEO, programmatic), data-driven decision making (Google Analytics, CDPs), and optichannel strategies (integration of online/offline touchpoints).
• Strong knowledge of marketing analytics, customer journey optimization, and CRM principles.
• Experience with Adobe Automation (preferable)
• Knowledge of financial products/services (preferable)
• Agile experience (preferable)

Business Experience:

• Proven experience in project management & implementation of communication strategies within the financial industry
• Strong organizational insight

Soft Skills:

• Commercial and customer-oriented: thinking from customer needs and measurable results (KPIs, ROI).
• Strong analytical skills: deriving insights from data and translating them into concrete actions.
• Project management: organized, detail-oriented, and flexible in a dynamic environment.
• Communicative: fluent in Dutch and French (oral/written), a bridge-builder between teams and strong in stakeholder management.
• Creative and critical: challenging the status quo and providing innovative solutions.
• Growth hacker mentality: always seeking low-effort, high-impact solutions to boost results.
• AI-ready: seeing AI as a tool to work faster, more personally, and efficiently. Whether automating repetitive tasks, data analysis with predictive models, or generative AI for content creation, you experiment and share insights with the team.

Keystone Solutions Advantages:

• Consultancy Nature: You will work on-site as a consultant, representing Keystone Solutions and delivering value to client projects.
• Dynamic Projects: Experience a diversity of challenges across various client environments, broadening your expertise.
• Turbo-Charged Learning: Benefit from professional development and wide-ranging learning experiences as you tackle new challenges.
• Skyrocketing Ambition: Keystone Solutions is committed to your career growth within our framework.
• Values: Being a “K-Stone” means bringing core values to every engagement, ensuring excellence and integrity in all missions.

If you are ready to tackle technical and strategic challenges in a dynamic consultancy environment, apply today at Keystone Solutions Career Portal.