Marketing Expert Consultant

Mission Overview:

The Marketing Expert role is a consultancy mission at a client site, representing Keystone Solutions. As a Keystone Solutions consultant, you will be hired to work on client projects, bringing your expertise and values to every engagement.

Responsibilities:

• Develop and implement integrated marketing campaigns (owned/earned/paid media) aligned with client strategy, focusing on omnichannel consistency and brand experience.
• Translate customer and market data (customer insights, market research) into actions that strengthen engagement and conversion.
• Work Agile: prioritize flexibly, test hypotheses, and continuously optimize (sprints, retrospectives). Iterative innovation is the standard for campaign excellence.
• Plan and manage projects in a structured way (budget, deadlines) in a dynamic environment, with a hands-on mentality.
• Collaborate cross-functionally with commercial teams and external partners to maximize marketing impact.
• Optimize digital sales journeys (conversion optimization) and drive lead generation through user-friendly touchpoints.
• Manage digital ecosystems (knowledge of Adobe Automation is an asset) and adapt strategies based on consumer behavior and emerging trends (e.g., hyper-personalization).
• Experiment with AI as part of daily work to scale quickly and personally.
• Design servicing and commercial campaigns and end-to-end customer journeys (customer journey mapping) aligned with needs and commercial goals, focusing on lifecycle management and CRM integration.
• Commit to permanent campaigning and predictive journey mapping: evolve from one-off actions to sustainable, data-driven communication and use AI to predict future customer needs.
• Identify friction points (growth marketing) in customer journeys and solve them with data-driven solutions before the customer notices.
• Measure and analyze customer campaign performance (KPIs, marketing analytics) and adjust for maximum impact.

Language Requirements:

• Dutch: Strong written and spoken communication skills
• French: Strong written and spoken communication skills
• English: Strong written and spoken communication skills

Education:

• Master degree in Communication Economics or Marketing

Required Experience / Knowledge:

• At least 5 years of relevant experience

Technical Experience:

• Minimum 5 years in strategic marketing/communication, preferably in the banking or financial sector (familiarity with complex customer journeys, regulatory frameworks, and investment needs).
• Expertise in performance marketing (SEA, SEO, programmatic), data-driven decision-making (Google Analytics, CDPs), and optichannel strategies (integration of online/offline touchpoints).
• Strong knowledge of marketing analytics, customer journey optimization, and CRM principles.
• Experience with Adobe Automation (preferable).
• Knowledge of financial products/services within the investment domain (preferable).
• Agile experience (preferable).

Business Experience:

• Proven experience in project management and implementation of communication strategies within the financial industry.
• Strong organizational insight.

Soft Skills:

• Commercial and customer-oriented: focus on customer needs and measurable results (KPIs, ROI).
• Strong analytical skills: extract insights from data and translate them into concrete actions.
• Project management: organized, detail-oriented, and flexible in a dynamic environment.
• Communicative: fluent in Dutch and French (oral/written), a bridge-builder between teams, and strong in stakeholder management.
• Creative and critical: challenge the status quo and provide innovative solutions.
• Growth hacker mentality: always seeking low-effort, high-impact solutions to boost results.
• AI-ready: view AI as a tool for faster, more personal, and efficient work. Experiment with automation, predictive models, and generative AI for content creation, sharing insights with the team.

Telework:

• Expectation: 50% on site & 50% homeworking

Keystone Solutions Advantages:

• Consultancy Nature: You will work on-site as a consultant, representing Keystone Solutions and delivering value to diverse client environments.
• Dynamic Projects: Experience a variety of challenges and projects across different industries and client settings.
• Turbo-Charged Learning: Benefit from continuous professional development and broad learning opportunities.
• Skyrocketing Ambition: Keystone Solutions is committed to your career growth and advancement within the consultancy framework.
• Values: As a K-Stone, you bring core values to every engagement, ensuring excellence and integrity in all client interactions.

If you are ready to tackle technical and strategic challenges in a dynamic consultancy environment, apply today at Keystone Solutions Career Portal.