Marketing Operations & Events Manager

Job Title

Marketing Operations & Events Manager

Job Description

Marketing Operations & Events Manager

The role will lead integrated marketing planning and execution across business and regional teams, driving consistent brand communication and impactful customer engagement. It will oversee marketing operations, campaigns, events, agency and budget management, and performance measurement, while ensuring cross-functional alignment, operational excellence and compliance within a medical technology environment.

Your role:

• Leads integrated marketing planning and execution across business and Regional/Zonal teams, translating marketing strategy into coordinated campaigns, communications, events and customer-facing activations.

• Drives marketing communications execution across relevant channels and touchpoints, ensuring consistent messaging, brand alignment and high-quality delivery of marketing assets and programs.

• Manages creative, communications, digital and event agencies, including development of briefs, scope of work, timelines, deliverables, cost management and performance against agreed objectives.

• Owns marketing budget planning and operational management, including budget allocation, forecasting, spend tracking and prioritization of investments to maximize marketing impact.

• Leads and coordinates events, congresses, exhibitions and customer engagement programs, from objectives and concept development through agency/vendor coordination, execution and post-event measurement.

• Establishes and manages the annual marketing planning process, providing frameworks, calendars, templates and toolboxes that enable business and regional teams to plan and execute consistently.

• Ensures effective campaign and program management, managing multiple workstreams, stakeholders, dependencies, timelines and resources to deliver agreed outcomes on time and within budget.

• Defines and monitors KPIs and marketing performance, using insights to evaluate campaigns, communications and events and recommend improvements to marketing effectiveness and ROI.

• Identifies and implements opportunities to improve marketing operations, processes, tools and ways of working, reducing complexity and improving speed and quality of execution.

• Builds strong relationships across business, regional marketing, product marketing, sales and external partners to ensure priorities are aligned and marketing programs are effectively executed.

• Ensures marketing activities comply with applicable brand, regulatory and organizational requirements, particularly important within a medical technology environment.

You are the right fit:

• Minimum 10 years of relevant experience with a Bachelor's degree or 7 years with a Master's degree, with demonstrated experience across several of the following areas:

• • Marketing Communications -  translating strategy into practical campaign plans, briefs, content and activation programs

• • Agency Management - managing significant marketing budgets and complex marketing programs

• • managing significant marketing budgets and complex marketing programs

• • Events, Congresses and Exhibitions - delivering large-scale events, congresses, exhibitions and customer engagements 

• • Experience working in a matrixed, international organization

• • Experience in healthcare, medical devices, medical technology or another regulated industry would be advantageous.

Preferred Skills

• • Agency & Vendor Management
  • Budget Management
  • Events & Congress Management
  • KPI Monitoring & Marketing Measurement
  • Brand Management
  • Legal, Regulatory & Brand Compliance

How we work together:
We believe that we are better together than apart. For our office-based teams, this means working in-person at least 3 days per week.

Onsite roles require full-time presence in the company’s facilities.

Field roles are most effectively done outside of the company’s main facilities, generally at the customers’ or suppliers’ locations.

This role is an office-based role.
 

About Philips:
We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.
• Learn more about our business.
• Discover our rich and exciting history.
• Learn more about our purpose.
If you’re interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our culture of impact with care here.

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