Senior Creative, Social

Be part of an iconic story.

TOMMY HILFIGER is one of the world’s most recognized global lifestyle brands, confidently welcoming and inspiring consumers since 1985. Originally established in New York City and infused with the vibrant spirit of Americana, to create the modern uniform of accessible luxury. The TOMMY HILFIGER brands consist of TOMMY HILFIGER and TOMMY JEANS, complemented by a range of licensed product categories that extend the brand lifestyle across generations, geographies, activities and occasions. Tommy Hilfiger’s global marketing approach and communications strategy taps into culture through the world of F.A.M.E.S.: the people, organizations and ideas boldly driving the future of Fashion, Art, Music, Entertainment and Sport. Major global campaigns, sponsorship platforms, and disruptive activations with world-class athletes, musicians and entertainers bring a constant source of energy and inspiration to the brand. Immerse yourself in TOMMY HILFIGER here! (YouTube, Instagram, TikTok)

The Team 

The Global Consumer Engagement group is ultimately responsible for executing an integrated marketing plan that builds brand equity and delivers on business targets. The mission is to shape the unique and meaningful consumer-facing experiences that cut through to target audiences and make Tommy Hilfiger’s collections the most desirable in the market.

The Social Media Marketing team is part of the Global Consumer Engagement group, which oversees all PR, Influence/Talent, Events, and social media for the brand. The Global Social Media team is responsible for bringing the Tommy Hilfiger brand to life in the most native and relevant way across key social media channels.

The Tommy Hilfiger Social Team have 3 key objectives:

1. Drive consideration and relevancy for Tommy Hilfiger 

2. Consistently bring the brand to life on a global scale through quality content

3. Create valuable social experiences to fans and consumers

The Position

This role reports into the VP of the Global Social Media team, which sits within the Global Consumer Engagement group, and works in strong collaboration with the Creative Marketing team. The Senior Creative, Social position at the Tommy Hilfiger Group will partner with another Senior Creative, Social to bring the social media strategy to life through creative.

Creative responsibilities include the overall creative direction of the brand’s social channels and the creative strategy, concepting, execution, and optimization of social-first creative assets, in alignment with overarching brand creative guidelines and seasonal direction. This role requires deep knowledge of current social media best practices, trends, and platforms, as well as a strong understanding of style- and fashion-focused visual storytelling and formats. A content creator at heart, this role requires the ability to concept, capture, and edit social content. 

The Senior Creative, Social will work in collaboration with our Social Strategists, Social Insights and larger brand creative teams to execute the brand vision.

Key Responsibilities

• Work with the VP, Social to lead the vision, creative strategy, and look/tone/feel for content across all social channels.

• Co-Partner with the Senior Creative, Social (art / copy), to execute the creative strategy in both campaigns and always on through content creation or partnership with extended brand/agency teams

• Co-Oversee the Creative Direction of the brand’s social channels, driving the curation of the feed across design, sonic identity, and visual storytelling, in close partnership with Social Strategists.

• Co-Oversee the full development of social-first creative programming, including concepting for entertainment-focused content, treatments, provide on-set content capture and creative direction; execute or over-see post-production; develop rollout plans; and ensuring asset QA.

• Co-Drive real-time design and production of social-first assets by channel, including but not limited to video and static imagery.

• Act as lead Social Creative on-set, at events, and for applicable campaigns and social initiatives. 

• Ensure creative is driven by social media insights and past performance, through close partnership with our insights team.

• Collaborate with the Social Media Strategy team to brainstorm campaign and always-on content strategies, tailored to the editorial calendar and emerging best practices.

• Continuously develop knowledge of new design trends, creative and social media innovation, and emerging technologies, and proactively pitch new ideas informed by cultural trends and past content performance.

• Act as a brand steward, ensuring clear, consistent, and comprehensive communication with business partners and internal teams.

• Participate in internal meetings and interact with external vendors, including agencies, content crews, and post-production partners.

• Work closely with, communicate, and present creative concepts to key stakeholders, including members of the Senior Leadership team.

• Partner cross-functionally with Creative Marketing, Project Management, PR, E-Commerce, Fashion Office, and Production teams to plan, brief, communicate, and adapt social media content.

• Experience working with AI tools a plus, but not required

Note: Responsibilities include, but are not limited to, those listed above. The role may require additional tasks and duties as assigned to meet the needs of the department and organization.

Measures of Success 

• Metric: Adherence to brand creative guidelines across all social content.

Target: 100%* of published content aligns with established brand standards.

*Within the Social team’s scope of creative ownership.

- Metric: Strength and clarity of visual storytelling across social channels.

Target: All content effectively communicates brand narrative and creative intent, as validated through creative reviews and stakeholder approval.

• Metric: Consistency of design, sonic, and visual identity across platforms.

Target: Maintain a cohesive and recognizable brand presence across all social channels, aligned with seasonal direction.

Metric: Continuous growth in consumer engagement 

Target: Show continued increase in core engagement metrics, VTR/ER/CTR

Requirements

• 8+ years of experience in social-first creative, content creation, art direction, or creative direction, either in-house or at an agency.
• Experience working with leading consumer brands across fashion, lifestyle, entertainment, travel, or other culturally relevant industries.
• Strong portfolio demonstrating social-first creative, visual storytelling, and a strong creative point of view.
• Deep understanding of social platforms, trends, culture, formats, and emerging creative best practices.
• Hands-on experience concepting, capturing, and editing social content, including creative direction on shoots and productions.
• Strong collaboration and communication skills, with experience presenting creative concepts to senior stakeholders.
• Ability to use social insights and performance data to inform and optimize creative.
• Experience with AI creative tools is a plus, but not required.

Your Wellbeing is Our Priority

In the heart of Amsterdam, PVH is home to the global headquarters of Tommy Hilfiger and the European offices of Calvin Klein.  

• Wellbeing: exclusive onsite gym and fitness classes, personal training, meditation studio, sports clubs, in-house physio, and receive access to our nutritional and wellbeing programs 

• Campus: extensive food and beverage offerings, top-notch restaurant, barista coffee bars, sky bar, monthly social events, weekly Thursday drinks, game nights, and campus-themed activities that will keep your social life busy 

• Develop your career: whether you lead a team or contribute your own expertise, everyone is a leader at PVH. PVH University curates and delivers training programs for you to continuously develop your professional and personal goals 

• Be at the forefront: stay closely connected to our brands, CALVIN KLEIN and TOMMY HILFIGER, and be a part of seasonal market launches, sample sales and receive employee discounts! 

Check out our Amsterdam Campus here.

About PVH:

We are brand builders who focus our passion and creativity to build Calvin Klein and TOMMY HILFIGER into the most desirable lifestyle brands in the world and at the same time position PVH as one of the best-performing brand groups in our sector. Guided by our values and enabled by our scale and global reach, we are driving fashion forward for good, as one team with one vision and one plan. That’s the Power of Us, that’s the Power of PVH+.   

One of PVH’s greatest strengths is our people. Our collective desire is to create a workplace environment where every individual is valued, and every voice is heard, and we are committed to fostering an inclusive and diverse community of associates with a strong sense of belonging. Learn more about Inclusion & Diversity at PVH here.

PVH Corp. or its subsidiary ("PVH") is an equal opportunity employer and considers all applicants for employment on the basis of their individual capabilities and qualifications without regard to race, ethnicity, color, sex, gender identity or expression, age, religion, national origin, citizenship status, sexual orientation, genetic information, physical or mental disability, military status or any other characteristic protected under federal, state or local law. In addition to complying with all applicable laws, PVH is also committed to ensuring that all current and future PVH associates are compensated solely on job-related factors such as skill, ability, educational background, work quality, experience and potential.