Head of Marketing

We are looking for a Head of Marketing who’ll lead all our marketing activities from social media and digital campaigns to advertising and creative projects.Head of Marketing responsibilities includes developing plans to help establish our brand, allocating resources to different projects and setting short-term and long-term department goals. If you’re a skilled Marketing strategist, able to inspire your team members, we’d like to meet you.You will run our Marketing department in ways that promote higher profitability and competitiveness.ResponsibilitiesCraft strategies for all Marketing teams, including Digital, Advertising, Communications and CreativePrepare and manage monthly, quarterly and annual budgets for the Marketing departmentSet, monitor and report on team goalsDesign branding, positioning and pricing strategiesEnsure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material)Analyze consumer behaviour and determine customer personasIdentify opportunities to reach new market segments and expand market shareCraft quarterly and annual hiring plansMonitor competition (acquisitions, pricing changes and new products and features)Coordinate sales and marketing efforts to boost brand awarenessParticipate in the quarterly and annual planning of company objectivesRequirementsWork experience as Head of Marketing or VP Marketing, preferably within our industryExperience running successful marketing campaignsSolid knowledge of web analytics and Google AdwordsExperience with CRM softwareLeadership skills with the ability to set and prioritize goalsAnalytical mindBSc or MSc in Marketing or relevant field