TikTok Shop Growth Manager

FOLQS is a fast-growing D2C supplement brand in the United States (colostrum + beef organs). TikTok is our next major growth channel - we're hiring one person to own the entire account end-to-end: TikTok Shop affiliates, creator partnerships, influencer outreach, and the content pipeline that feeds it all.

What you'll own:

- The overall TikTok Shop growth strategy, including channel P&L thinking, growth targets, testing roadmap, and prioritization across affiliates, content, and paid media

- Build, manage, and scale the TikTok Shop Affiliate Program, including creator sourcing, vetting, onboarding, briefing, commissions, Open Collaboration, Targeted, VIP programs, and relationship management

- Develop a scalable creator and UGC acquisition engine that consistently generates content and creators capable of driving sales

- Run Folqs organic strategy: trends, cadence, community

- FTC-compliant creator briefing

- Performance reporting: GMV, attributed orders, CAC, creator ROI - not vanity metrics

- Affiliate platform ops (Social Snowball / GRIN / Aspire or equivalent)

You are:

- 3-5+ years in TikTok creator/affiliate/influencer roles for D2C e-commerce brands or D2C agencies

- You've personally run a TikTok Shop affiliate program with measurable GMV

- Fluent in TikTok Creator Marketplace + one platform (Social Snowball / GRIN / Aspire / Modash / Insense)

- Volume operator — 50+ creators/month outreach, with reply-rate data

- Strong written English (you brief creators and run outreach)

- Performance-minded - you measure work in conversions and GMV, not followers

- You live and breathe AI tools - daily use for outreach, briefs, content ideation, ops.

- Coachable - you work alongside the founders

- Bonus: Spark Ads / whitelisted content workflow experience, existing creator network in supplement/wellness/beauty, FTC compliance basics

Schedule: Fully remote. Minimum 6-hour overlap with US Eastern Time (10am–4pm ET).