Marketing Manager

Description

About LG Group

LG Group is a vertically integrated real estate development, construction, property management, and creative services company. Through our family of companies, including LG Development, LG Builders, LG Advantage, and OFFSHOOT Creative, we create places and experiences that strengthen communities and deliver long-term value.

We are seeking a Marketing Manager to support marketing, business development, and brand visibility efforts across our portfolio. This role is ideal for a highly organized, detail-oriented marketing professional who enjoys balancing strategy with execution and thrives in a fast-paced, collaborative environment.

Position Overview

The Marketing Manager serves as a key member of the marketing team, driving day-to-day execution across CRM management, email marketing, events, public relations, website content, and external communications. This individual will work closely with business development and creative team members to elevate our brand, strengthen client relationships, and support company growth initiatives.

The ideal candidate is proactive, organized, and capable of managing multiple projects simultaneously while maintaining a high level of quality and attention to detail.

CRM & Marketing Operations

• Manage and maintain HubSpot CRM data, including contacts, companies, opportunities, and project records
• Build and segment marketing and business development lists for targeted campaigns
• Monitor CRM data quality and support reporting and dashboard creation
• Partner with our external HubSpot consultant to support ongoing system improvements and adoption

Email Marketing & Campaign Execution

• Plan and execute email marketing campaigns, including company news, project updates, event invitations, and business development outreach
• Develop email templates and marketing content that support growth initiatives
• Manage automated workflows and lead nurturing campaigns
• Analyze campaign performance and recommend improvements based on engagement metrics

Public Relations & Industry Recognition

• Coordinate award submissions across local, regional, and national industry programs
• Draft press releases for project milestones, company announcements, and key hires
• Support thought leadership opportunities, speaking engagements, and industry publications
• Track media coverage and maintain press and industry relationships

Events & Client Engagement

• Coordinate company-hosted events, client appreciation gatherings, project celebrations, and networking opportunities
• Manage invitations, registrations, attendee communications, and post-event follow-up
• Support sponsorships, conferences, and industry event participation
• Coordinate event-related marketing materials and content capture

Website & Content Management

• Maintain website content, including project portfolios, team biographies, company news, and blog content
• Coordinate updates with creative and development partners
• Monitor website performance and support SEO and lead generation efforts
• Gather project information, photography, testimonials, and case study content from internal teams

Requirements

Required Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, Business, or a related field
• 1-6 years of marketing, communications, business development, or related experience
• Experience with HubSpot or a similar CRM and marketing automation platform
• Strong writing, editing, and communication skills
• Experience managing email marketing campaigns and performance reporting
• Exceptional organizational and project management skills
• Ability to manage multiple priorities and meet deadlines in a fast-paced environment
• Self-motivated with a strong sense of ownership and accountability
• Working knowledge of WordPress or similar content management systems

Preferred Qualifications

• Experience with public relations, media outreach, or award submissions
• Familiarity with LinkedIn content strategy and social media scheduling tools
• Experience in commercial real estate, construction, architecture, engineering, development, professional services, or related industries

Why Join LG Group?

• Opportunity to support multiple growing brands under one organization
• Exposure to real estate development, construction, marketing, and creative services
• Collaborative, entrepreneurial culture with opportunities to make a meaningful impact
• Direct interaction with executive leadership and business development teams
• Opportunity to help shape and grow marketing systems, processes, and brand visibility across the organization

  ** We are not accepting recruitment agency submissions for this general role. Recruiters are not authorized to submit or solicit candidate profiles for this posting. Regardless of contracts in place, any submitted profiles by recruiters to this posting or via email to LG Group employees directly will be considered unsolicited and will not be eligible for recruitment fees. **