- Location
- The Woodlands, Texas, United States · published
- Type
- Full-time
- Department
- Marketing
- Seniority
- Manager
- Source
- Workable
Description
The Marketing Manager is responsible for supporting community marketing and brand experience initiatives across LGI Homes, Terrata Homes, and subsidiary brands nationwide. This role serves as a key resource to Field Marketing, providing guidance on community positioning, marketing execution, branding, and overall marketing strategy. The Marketing Manager supports the development and execution of Integrated Marketing Plans (IMPs) for new and replacement communities, coordinating with internal departments to ensure marketing deliverables are completed accurately and on schedule.
This position works closely with Field Marketing Coordinators (FMCs), Field Operations, and other departments to coordinate community signage, billboards, interior graphics, information center materials, and other marketing assets. The Marketing Manager provides creative direction and content for community websites, Digital Pitchbooks, press releases, and other marketing resources while ensuring consistency with company brand standards. This role also oversees the organization and accuracy of community marketing assets and information across internal systems, digital platforms, and third-party resources.
The Marketing Manager provides ongoing consultation, coaching, and training to FMCs on marketing best practices, brand standards, and Fair Housing requirements. Additional responsibilities include leading quarterly marketing budget reviews, monitoring community marketing needs, coordinating MLS setup and training for new markets, developing written content for company publications, and identifying opportunities to improve marketing effectiveness. This position requires strong organizational skills, creative judgment, effective communication, and the ability to manage multiple projects while collaborating with teams across the organization.