Director, Analytics

Company Description

 

Zenith is one of Publicis Groupe’s largest media agencies, spanning 95 markets globally with US offices in New York, Burbank, Chicago, Atlanta and Detroit. For more than 30 years, we have been at the forefront of media, helping to evolve and reshape the industry. We are highly regarded as a true agency partner by many high-profile brands for our expertise across numerous categories and wide range of capabilities that are unparalleled in the industry. Clients hire us for our track record of excellence in strategic planning, investment, and measurement. We also have specialist offerings, including content, commerce, multicultural and future-proofed data capabilities.

Overview

We don’t all look the same, and we don’t expect you to, either. But successful members of the Analytics team at Zenith generally have a passion for emerging tech and media, bring a data-driven approach to decision-making, have a fresh perspective and share it in a positive way, don’t shy away from a challenge, and are always hungry to learn more. We look for prior experience in media analytics, especially digital media. We hope you’re a numbers whiz and know how to bring data to life through a compelling story. You should already be used to representing your team to external clients, since Directors are often the face of our brand.

 

 

Responsibilities

Working closely with both the Business Planning and Activation teams, the Director, Analytics will contribute to the design of data strategies that tie our clients’ marketing to real-world business goals. Directors partner closely with their team of analysts to keep day-to-day client deliverables on track. They also contribute crucial intellectual capital by designing measurement plans based on client business needs and using data to tell compelling stories. Directors will lead the integration of AI-enabled analytics solutions (e.g., automated insights, anomaly detection, predictive outputs) into measurement and optimization workflows. Directors partner with their VP to build and execute an Analytics strategy in alignment with their team. This role reports directly to the VP, Analytics.

Qualifications

• B.A. or B.S. in Mathematics, Statistics, Computer Science, Marketing/Advertising or related field preferred• 7+ years of experience working in an Analytics capacity• Agency experience highly preferred• Knowledge of Digital Media, Marketing/Advertising industries highly preferred• Experience working with Python and R programming languages, or other data manipulation languages• Experience working with and querying relational databases using SQL• Ability to communicate complex ideas to both external and internal clients, with the ability and comfort to present to senior-level clients• Ability to develop frameworks and learning agendas and steer complex analytics projects• Combination of deep systems-thinking and operating model design capabilities, with a willingness to embrace AI-, data-, and technology-driven ways of working• Extensive experience with Ad Servers such as DoubleClick, and website analytics tools such as Google Analytics or Adobe Site Catalyst• Experience with other digital media and analytics tools, such as Measurement Vendors and BI Software• Experience with third-party research partners such as GfK, Nielsen and comScore• Advanced Excel skills, including macros, advanced formulas and pivot tables• Experience working with large data sets• Understanding of a broad range of online advertising media channels such as Search, Display Banners, Email, Contextual and Social, as well as subject matter expertise in at least one of these areas• Ability to service clients, partners and internal stakeholders by understanding their needs, translating those needs into creative solutions, and delivering on those solutions with diligence and a sense of urgency• Experience and understanding with various cloud computing environments: AWS, Azure, GCP• Experience with ad verification tools such as IAS & Moat• Experience using or analyzing data from DMPs and DSPs• Experience with two or more of the following advanced analytics methods: descriptive statistics, linear regressions, multi-touch attribution modeling, MMM, cross-device measurement• Experience designing databases, schemas and ETL

Additional Information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

 

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive.  Our benefits package includes medical coverage, dental, vision, disability, 401K,  as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

 

If you require accommodation or assistance with the application or onboarding process specifically, please contact [email protected]. 

 

All your information will be kept confidential according to EEO guidelines.

 

Veterans Encouraged to Apply.

#LI-YM1

 

Compensation Range: USD $135,375.00 - USD $216,684.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 11/17/2026.